{"podcast":{"title":"The Vignette Effect","slug":"the-vignette-effect-7229118","podcast_index_feed_id":7229118,"rss_url":"https://feeds.simplecast.com/7H9jcliI","website_url":"https://the-vignette-effect.simplecast.com","image_url":"https://image.simplecastcdn.com/images/1ac32b75-cbcf-481a-af7a-53bce329c91b/ef69fac6-700e-4075-a86c-00590eb2ea09/3000x3000/the-20vignette-20effect-20podcast-20cover.jpg?aid=rss_feed","author":"Raquel Furman, Vignette Brand Studio","episode_count":77,"summary":"The Vignette Effect™ is hosted by Raquel Furman, brand strategist, marketing expert, and founder of Vignette Brand Studio. With 25 years of experience in branding and marketing, including a background as a brand photographer, Raquel brings a trained visual eye to brand building, helping clients see their brands in a completely different way. In photography and writing, a vignette directs your attention to what's worth seeing, the details that make the story. That's the whole idea behind this show. Most brand problems aren't complicated. They're just things you've never been shown to look for, or never had the clarity to name. The messaging that isn't landing, the audience that isn't connecting, the brand that looks fine but doesn't feel like you, those are symptoms. This show goes after the root. Expect candid conversations, real brand strategy, and the kind of ah-ha moments that make your next move obvious. Because the most engaging, expressive brands aren't built on trends or templates. They're built on the stories and perspectives that were always there, just waiting to be brought into focus.","last_synced_at":"2026-07-25T20:17:17.688557+00:00","page_url":"https://stenobird.com/podcast/the-vignette-effect-7229118"},"episode":{"title":"What Sedona, Arizona, Can Teach You About Building a Brand","slug":"what-sedona-arizona-can-teach-you-about-building-a-brand","published_at":"2026-05-28T21:29:51+00:00","page_url":"https://stenobird.com/podcast/the-vignette-effect-7229118/what-sedona-arizona-can-teach-you-about-building-a-brand","show_page_url":"https://stenobird.com/podcast/the-vignette-effect-7229118","url":"https://the-vignette-effect.simplecast.com/episodes/what-sedona-arizona-can-teach-you-about-building-a-brand-CJxRqUJ9","audio_url":"https://cdn.simplecast.com/media/audio/transcoded/e9ba1900-e6a5-4c37-9e05-af48548c3e3d/5bf5335c-631d-45fb-a655-f70fb46489db/episodes/audio/group/1a9780fe-a514-456b-a8d0-a08fca8c7ac7/group-item/dd3234d8-46c2-4812-ad2c-6db85d2149ca/128_default_tc.mp3?aid=rss_feed&feed=7H9jcliI","summary":"What can a small desert town teach you about building a brand world? In this episode, Raquel uses Sedona, Arizona, as a case study for what it looks like when a place, or a brand, commits so fully to its values that even McDonald's had to swap their golden arches for teal ones to operate there. From zoning guidelines and color palettes to dark sky ordinances and trail restrictions, Sedona shows us exactly what brand guidelines look like when they're actually enforced, and what becomes possible when they are.","meta_description":"What can a small desert town teach you about building a brand world? In this episode, Raquel uses Sedona, Arizona, as a case study for what it looks like…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1273,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-vignette-effect-7229118/episodes/what-sedona-arizona-can-teach-you-about-building-a-brand/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-vignette-effect-7229118/what-sedona-arizona-can-teach-you-about-building-a-brand.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}