{"podcast":{"title":"The Vignette Effect","slug":"the-vignette-effect-7229118","podcast_index_feed_id":7229118,"rss_url":"https://feeds.simplecast.com/7H9jcliI","website_url":"https://the-vignette-effect.simplecast.com","image_url":"https://image.simplecastcdn.com/images/1ac32b75-cbcf-481a-af7a-53bce329c91b/ef69fac6-700e-4075-a86c-00590eb2ea09/3000x3000/the-20vignette-20effect-20podcast-20cover.jpg?aid=rss_feed","author":"Raquel Furman, Vignette Brand Studio","episode_count":77,"summary":"The Vignette Effect™ is hosted by Raquel Furman, brand strategist, marketing expert, and founder of Vignette Brand Studio. With 25 years of experience in branding and marketing, including a background as a brand photographer, Raquel brings a trained visual eye to brand building, helping clients see their brands in a completely different way. In photography and writing, a vignette directs your attention to what's worth seeing, the details that make the story. That's the whole idea behind this show. Most brand problems aren't complicated. They're just things you've never been shown to look for, or never had the clarity to name. The messaging that isn't landing, the audience that isn't connecting, the brand that looks fine but doesn't feel like you, those are symptoms. This show goes after the root. Expect candid conversations, real brand strategy, and the kind of ah-ha moments that make your next move obvious. Because the most engaging, expressive brands aren't built on trends or templates. They're built on the stories and perspectives that were always there, just waiting to be brought into focus.","last_synced_at":"2026-07-25T20:17:17.688557+00:00","page_url":"https://stenobird.com/podcast/the-vignette-effect-7229118"},"episode":{"title":"What 20 Years in Marketing Actually Teaches You With Agency Founder Jared Harman","slug":"what-20-years-in-marketing-actually-teaches-you-with-agency-founder-jared-harman","published_at":"2026-06-18T11:00:00+00:00","page_url":"https://stenobird.com/podcast/the-vignette-effect-7229118/what-20-years-in-marketing-actually-teaches-you-with-agency-founder-jared-harman","show_page_url":"https://stenobird.com/podcast/the-vignette-effect-7229118","url":"https://the-vignette-effect.simplecast.com/episodes/what-20-years-in-marketing-actually-teaches-you-with-agency-founder-jared-harman-yfcJxfcm","audio_url":"https://cdn.simplecast.com/media/audio/transcoded/e9ba1900-e6a5-4c37-9e05-af48548c3e3d/5bf5335c-631d-45fb-a655-f70fb46489db/episodes/audio/group/3d555be0-2ead-48ab-8f87-1124f9038c21/group-item/bbde105d-9678-4bc4-bd30-ed24242df627/128_default_tc.mp3?aid=rss_feed&feed=7H9jcliI","summary":"What does it really take to build a marketing agency where clients stick around for years, not months? Jared Harman, CEO and co-founder of One Group Agency, has spent over 20 years building brands across hospitality, sports, broadcasting, and agency life, and in this episode, he shares exactly what's underneath that kind of staying power. Raquel and Jared dig into the non-linear path that led him to agency ownership and what it actually looked like to go from two people doing everything to a 16-person team with fully in-house capabilities. They also get into the realities of an agency acquisition, including what it costs you when you double your headcount overnight and how long it really takes to stabilize. The conversation takes a sharp turn into the psychology of marketing, including why clients with brand new businesses expect results before they have data, how the \"set it and forget it\" mentality hurts both agencies and the people who hire them, and why Jared now believes great work can come from ideas his clients bring to the table. If you've ever wondered what makes the difference between a business that keeps its clients and one that churns through them, this episode gets into the mechanics of that in a really honest way.","meta_description":"What does it really take to build a marketing agency where clients stick around for years, not months? Jared Harman, CEO and co-founder of One Group Agenc…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3379,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-vignette-effect-7229118/episodes/what-20-years-in-marketing-actually-teaches-you-with-agency-founder-jared-harman/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-vignette-effect-7229118/what-20-years-in-marketing-actually-teaches-you-with-agency-founder-jared-harman.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}