{"podcast":{"title":"The Vignette Effect","slug":"the-vignette-effect-7229118","podcast_index_feed_id":7229118,"rss_url":"https://feeds.simplecast.com/7H9jcliI","website_url":"https://the-vignette-effect.simplecast.com","image_url":"https://image.simplecastcdn.com/images/1ac32b75-cbcf-481a-af7a-53bce329c91b/ef69fac6-700e-4075-a86c-00590eb2ea09/3000x3000/the-20vignette-20effect-20podcast-20cover.jpg?aid=rss_feed","author":"Raquel Furman, Vignette Brand Studio","episode_count":77,"summary":"The Vignette Effect™ is hosted by Raquel Furman, brand strategist, marketing expert, and founder of Vignette Brand Studio. With 25 years of experience in branding and marketing, including a background as a brand photographer, Raquel brings a trained visual eye to brand building, helping clients see their brands in a completely different way. In photography and writing, a vignette directs your attention to what's worth seeing, the details that make the story. That's the whole idea behind this show. Most brand problems aren't complicated. They're just things you've never been shown to look for, or never had the clarity to name. The messaging that isn't landing, the audience that isn't connecting, the brand that looks fine but doesn't feel like you, those are symptoms. This show goes after the root. Expect candid conversations, real brand strategy, and the kind of ah-ha moments that make your next move obvious. Because the most engaging, expressive brands aren't built on trends or templates. They're built on the stories and perspectives that were always there, just waiting to be brought into focus.","last_synced_at":"2026-07-25T20:17:17.688557+00:00","page_url":"https://stenobird.com/podcast/the-vignette-effect-7229118"},"episode":{"title":"Turning Frameworks Into Lead Generation with Maeve Ferguson","slug":"turning-frameworks-into-lead-generation-with-maeve-ferguson","published_at":"2026-02-26T12:00:00+00:00","page_url":"https://stenobird.com/podcast/the-vignette-effect-7229118/turning-frameworks-into-lead-generation-with-maeve-ferguson","show_page_url":"https://stenobird.com/podcast/the-vignette-effect-7229118","url":"https://the-vignette-effect.simplecast.com/episodes/turning-frameworks-into-lead-generation-with-maeve-ferguson-dGXpaMkA","audio_url":"https://cdn.simplecast.com/media/audio/transcoded/e9ba1900-e6a5-4c37-9e05-af48548c3e3d/5bf5335c-631d-45fb-a655-f70fb46489db/episodes/audio/group/ed99a5d4-3910-4e04-81f4-3c6266dfb122/group-item/7068b4de-96c2-437e-9229-4ea7ab8fc21f/128_default_tc.mp3?aid=rss_feed&feed=7H9jcliI","summary":"You can have a clear framework, a solid offer, and consistent content, and still feel like you’re guessing what actually works. In this episode of The Vignette Effect, Raquel Furman sits down with Maeve Ferguson to talk about how frameworks become powerful lead generation tools when they’re built into diagnostic infrastructure. Maeve helps established thought leaders turn their intellectual property into systems that qualify leads, segment audiences, and route people to the right offers automatically. Instead of relying on constant launches, manual sales calls, or spray-and-pray marketing, her work focuses on building infrastructure that compounds over time. This conversation explores how turning frameworks into lead generation changes everything. From authority positioning and content creation to sales conversations and scalability. If you’re a coach, consultant, course creator, or thought leader who wants your framework to do more than sit inside a program or PDF, this episode offers a smarter way to build a business that’s known, remembered, and referred.","meta_description":"You can have a clear framework, a solid offer, and consistent content, and still feel like you’re guessing what actually works. In this episode of The Vig…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2974,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-vignette-effect-7229118/episodes/turning-frameworks-into-lead-generation-with-maeve-ferguson/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-vignette-effect-7229118/turning-frameworks-into-lead-generation-with-maeve-ferguson.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}