{"podcast":{"title":"The Victory Degree","slug":"the-victory-degree-6691239","podcast_index_feed_id":6691239,"rss_url":"https://feeds.simplecast.com/nVQwFaIo","website_url":"https://thevictorydegree.simplecast.com","image_url":"https://image.simplecastcdn.com/images/61e6bd4f-cf8b-4339-9a6b-539fdc58025b/3e09b53a-2475-44dd-96cd-388248973840/3000x3000/the_victory_degree_youtube_podcast_cover_1.jpg?aid=rss_feed","author":"Nik Atanackovic","episode_count":115,"summary":"On a mission to interview the world's greatest athletes.","last_synced_at":"2026-07-27T06:17:01.888955+00:00","page_url":"https://stenobird.com/podcast/the-victory-degree-6691239"},"episode":{"title":"He's Building The World's First Supplement Brand Specifically for Hoopers. Here's How.","slug":"he-s-building-the-world-s-first-supplement-brand-specifically-for-hoopers-here-s-how","published_at":"2026-04-19T18:26:28+00:00","page_url":"https://stenobird.com/podcast/the-victory-degree-6691239/he-s-building-the-world-s-first-supplement-brand-specifically-for-hoopers-here-s-how","show_page_url":"https://stenobird.com/podcast/the-victory-degree-6691239","url":"https://thevictorydegree.simplecast.com/episodes/the-corporate-hooper-how-a-nyc-hooper-is-building-basketballs-first-supplement-brand-NnZ_Cfhm","audio_url":"https://cdn.simplecast.com/media/audio/transcoded/3a08482c-08e2-452c-84c2-5f32d1e58189/3c863156-97fe-4d30-8ddf-e9bff4191377/episodes/audio/group/f568fffa-a5f5-475c-875a-2f98047a7a41/group-item/23d7d2ed-9aaa-4d0c-ad9a-14133e1cb544/128_default_tc.mp3?aid=rss_feed&feed=nVQwFaIo","summary":"Will Custis, aka The Corporate Hooper, built a massive New York City basketball following while working a full-time corporate job, then bootstrapped HoopFuel, the first performance supplement brand built specifically for basketball players. In this episode, we get into the reality of going from creator to founder: how he built an audience without chasing virality, why \"just document your truth\" is better advice than any hook formula, the unsexy operational side of bootstrapping a brand nobody tells you about, and the storytelling framework he uses to get people bought into HoopFuel. If you're a creator thinking about building something real, a founder trying to grow without outspending the giants, or anyone stuck between a stable job and the thing you actually care about, this one's for you.","meta_description":"Will Custis, aka The Corporate Hooper, built a massive New York City basketball following while working a full-time corporate job, then bootstrapped HoopF…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3377,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-victory-degree-6691239/episodes/he-s-building-the-world-s-first-supplement-brand-specifically-for-hoopers-here-s-how/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-victory-degree-6691239/he-s-building-the-world-s-first-supplement-brand-specifically-for-hoopers-here-s-how.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}