{"podcast":{"title":"The Unstoppable 5%","slug":"the-unstoppable-5-6404386","podcast_index_feed_id":6404386,"rss_url":"https://feeds.libsyn.com/469245/rss","website_url":"https://sites.libsyn.com/laurie-drummond.com","image_url":"https://static.libsyn.com/p/assets/1/1/d/d/11dd2523fc84f312d959afa2a1bf1c87/Podcast_logo__1500_x_1500_px.png","author":"Laurie Drummond","episode_count":71,"summary":"This podcast explores why some people do what others won't. I'm Laurie Drummond, and each episode dives into the psychology, decision-making and identity shifts that separate the 5 percent from the rest. I sit down with people who have taken bold action, navigated uncertainty and built momentum when it would have been easier to stay comfortable, as well as experts who study the science behind human behaviour and performance. These conversations go beyond motivation and surface-level success. We unpack how people think under pressure, why most hesitate when it's time to act, and what actually helps individuals move through fear, resistance and self-doubt. If you're building something, facing a crossroads, or trying to understand what drives execution and resilience, this show will give you a deeper lens on what it takes to move forward when others stall. New episodes every two weeks.","last_synced_at":"2026-07-14T02:21:06.682569+00:00","page_url":"https://stenobird.com/podcast/the-unstoppable-5-6404386"},"episode":{"title":"E68: Visibility, Credibility and the Truth About Building in Dubai | Anika Berger","slug":"e68-visibility-credibility-and-the-truth-about-building-in-dubai-anika-berger","published_at":"2026-06-26T04:26:00+00:00","page_url":"https://stenobird.com/podcast/the-unstoppable-5-6404386/e68-visibility-credibility-and-the-truth-about-building-in-dubai-anika-berger","show_page_url":"https://stenobird.com/podcast/the-unstoppable-5-6404386","url":"https://3c44c98d-6c6f-48b2-ba6d-a89d14d64f93.libsyn.com/e68-visibility-credibility-and-the-truth-about-building-in-dubai-anika-berger","audio_url":"https://traffic.libsyn.com/secure/3c44c98d-6c6f-48b2-ba6d-a89d14d64f93/LDPJUN01_-_Full_Podcast_Audio.mp3?dest-id=3971556","summary":"Episode Description She spent over a decade doing PR for some of the biggest names in the region. Then she walked away, went boutique, and built NikNak PR on one premise. Less fluff, more impact. In this episode I sit down with Anika Berger to find out what PR actually does for a founder, why most people are getting it wrong, and what it really takes to build credibility in a market as noisy as Dubai. We also get into something I didn't expect. Why Dubai, why this city, and what Anika found when she chose to build her life and business here. Spoiler. It's not what most people think. In This Episode What PR actually is and why founders consistently get it wrong Why credibility beats fame every time and what the recall effect means for your brand The moment she realised she was done building other people's success How she doubled year on year with no team and a quiet summer Why she turns clients away and what values alignment looks like in practice What makes someone truly mediable and why some founders will never get traction no matter how much they spend Why Dubai is less smoke and mirrors than you think, and more supportive than most cities in the world About Anika Anika Berger is the founder of NikNak PR, a Dubai-based agency specialising in founders and entrepreneurs. With over a decade of experience across top agencies and brands including Netflix and Careem, she helps startups and growing businesses build credibility, visibility, and presence across the GCC. She has called the UAE home since she was eight years old. Connect with Anika Instagram: @berger_queen4 Website: niknakpr.ae Connect with Laurie Instagram: @laurie__drummond LinkedIn: Laurie Drummond Website: laurie-drummond.com If this episode resonated, subscribe and leave a review. It helps more people find…","meta_description":"Episode Description She spent over a decade doing PR for some of the biggest names in the region. Then she walked away, went boutique, and built NikNak PR…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3107,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-unstoppable-5-6404386/episodes/e68-visibility-credibility-and-the-truth-about-building-in-dubai-anika-berger/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-unstoppable-5-6404386/e68-visibility-credibility-and-the-truth-about-building-in-dubai-anika-berger.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}