{"podcast":{"title":"The Twelfth House","slug":"the-twelfth-house-1329194","podcast_index_feed_id":1329194,"rss_url":"https://api.substack.com/feed/podcast/2854855.rss","website_url":"https://thetwelfthhouse.substack.com/podcast","image_url":"https://substackcdn.com/feed/podcast/2854855/f285b6482afa0ed735f38651d87c1f4c.jpg","author":"Holisticism","episode_count":303,"summary":"Self-knowledge, intuitive business, spirituality, and creativity all contribute to embracing life as creatives, entrepreneurs, and non-linear intuitives on a mission to do our sacred Work.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/the-twelfth-house-1329194"},"episode":{"title":"a theory from the 1970s on how to turn a bad idea into a good idea (and a good idea into a great one)","slug":"a-theory-from-the-1970s-on-how-to-turn-a-bad-idea-into-a-good-idea-and-a-good-idea-into-a-great-one","published_at":"2026-04-05T12:23:39+00:00","page_url":"https://stenobird.com/podcast/the-twelfth-house-1329194/a-theory-from-the-1970s-on-how-to-turn-a-bad-idea-into-a-good-idea-and-a-good-idea-into-a-great-one","show_page_url":"https://stenobird.com/podcast/the-twelfth-house-1329194","url":"https://thetwelfthhouse.substack.com/p/a-theory-from-the-1970s-on-how-to","audio_url":"https://api.substack.com/feed/podcast/193230062/6b7bd270f1d7ee8270a9cc5fd75fd5b2.mp3","summary":"This is a free preview of a paid episode. To hear more, visit thetwelfthhouse.substack.com There’s a 1971 academic article that I’ve been thinking about a LOT lately. It’s called “That’s Interesting!” It’s by a sociologist named Murray Davis , and it is technically about how to develop academic theories that people actually give a s**t about — ideas that are not just important, but are also interesting. I read it as part of my PhD research, but while I was I kept thinking: this is copywriting. This is pitching. This is why some content makes you stop scrolling and some doesn’t. This is MARKETING, B***H. This is how to stress-test any idea for sticky-ness . This is how to come up with ideas that make you a thought leader. Davis’s central argument is that a theory becomes important not because it’s true, but because it’s interesting . Truth has almost nothing to do with influence. (See: the entire internet.) What makes an idea sticky is that it disturbs something the audience already assumed. It catches them mid-expectation and redirects them somewhere they didn’t see coming. Quick aside for holographic repatterning healer rec:","meta_description":"This is a free preview of a paid episode. To hear more, visit thetwelfthhouse.substack.com There’s a 1971 academic article that I’ve been thinking about a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":343,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-twelfth-house-1329194/episodes/a-theory-from-the-1970s-on-how-to-turn-a-bad-idea-into-a-good-idea-and-a-good-idea-into-a-great-one/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-twelfth-house-1329194/a-theory-from-the-1970s-on-how-to-turn-a-bad-idea-into-a-good-idea-and-a-good-idea-into-a-great-one.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}