{"podcast":{"title":"The Travel Advisor Website Show","slug":"the-travel-advisor-website-show-7881068","podcast_index_feed_id":7881068,"rss_url":"https://api.riverside.com/hosting/dkN5p9C3.rss","website_url":"www.suitcasedesigns.com","image_url":"https://hosting-media.riverside.com/media/podcasts/a6fa3f8e-15b9-4756-96b6-8e294b587ea6/logos/2651bde0-4f7f-43df-8509-2effd55f9d8d.png","author":"Suitcase Designs","episode_count":17,"summary":"If your travel advisor website looks fine but isn't generating leads, this show is for you. Each episode covers the strategy behind travel advisor websites that actually work — homepage messaging, copy, navigation, calls-to-action, and the small decisions most advisors overlook. Hosted by Justin Hinkle, Certified Travel Professional® and founder of Suitcase Designs. Justin has built 170+ websites for travel advisors and breaks down what he's learned in plain language. New episodes twice weekly. Subscribe so you don't miss one.","last_synced_at":"2026-07-10T22:18:26.871459+00:00","page_url":"https://stenobird.com/podcast/the-travel-advisor-website-show-7881068"},"episode":{"title":"How to Write Travel Advisor Website Copy That Attracts Clients","slug":"how-to-write-travel-advisor-website-copy-that-attracts-clients","published_at":"2026-06-09T12:00:00+00:00","page_url":"https://stenobird.com/podcast/the-travel-advisor-website-show-7881068/how-to-write-travel-advisor-website-copy-that-attracts-clients","show_page_url":"https://stenobird.com/podcast/the-travel-advisor-website-show-7881068","url":"https://api.riverside.com/hosting-analytics/media/bf7bdbd9af8ca419718719fabd0293fe08e3af372740e41bd4ff02b899d2a8dd/eyJlcGlzb2RlSWQiOiJkYWI1ODZmMy1lNDhhLTQ4YjYtOGFmNi00M2QyOGVjYzZjNGIiLCJwb2RjYXN0SWQiOiJhNmZhM2Y4ZS0xNWI5LTQ3NTYtOTZiNi04ZTI5NGI1ODdlYTYiLCJhY2NvdW50SWQiOiI2ODg3YzNmNzQzOWRhZTQ0MzUxMGE0MmQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEyNDg5MjBjNTllNWEzNDcwMWU1ODBhL2p1c3Rpbi1oaW5rbGVzLXN0dWRpby1jb21wb3Nlci0yMDI2LTYtNl9fMjItNTQtNTYubXAzIn0=.mp3","audio_url":"https://api.riverside.com/hosting-analytics/media/bf7bdbd9af8ca419718719fabd0293fe08e3af372740e41bd4ff02b899d2a8dd/eyJlcGlzb2RlSWQiOiJkYWI1ODZmMy1lNDhhLTQ4YjYtOGFmNi00M2QyOGVjYzZjNGIiLCJwb2RjYXN0SWQiOiJhNmZhM2Y4ZS0xNWI5LTQ3NTYtOTZiNi04ZTI5NGI1ODdlYTYiLCJhY2NvdW50SWQiOiI2ODg3YzNmNzQzOWRhZTQ0MzUxMGE0MmQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEyNDg5MjBjNTllNWEzNDcwMWU1ODBhL2p1c3Rpbi1oaW5rbGVzLXN0dWRpby1jb21wb3Nlci0yMDI2LTYtNl9fMjItNTQtNTYubXAzIn0=.mp3","summary":"If your website copy is trying to speak to every possible traveler, here's what's actually happening: it's not connecting with any of them. In this episode, I get into something I call the Everybody = Nobody Rule — when copy tries to appeal to everyone, it ends up landing for no one in particular. I cover why advisors write broad copy in the first place (and why that instinct actually makes sense, even though it backfires), what specific copy looks like instead, why the exact language you need is probably already sitting in your inbox, and a practical process for rewriting your own site so the right clients feel like they've found their person the second they land. If you've ever wondered why people read your whole site and still don't reach out, this one's for you.","meta_description":"If your website copy is trying to speak to every possible traveler, here's what's actually happening: it's not connecting with any of them. In this episod…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1209,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-travel-advisor-website-show-7881068/episodes/how-to-write-travel-advisor-website-copy-that-attracts-clients/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-travel-advisor-website-show-7881068/how-to-write-travel-advisor-website-copy-that-attracts-clients.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}