{"podcast":{"title":"The Travel Advisor Website Show","slug":"the-travel-advisor-website-show-7881068","podcast_index_feed_id":7881068,"rss_url":"https://api.riverside.com/hosting/dkN5p9C3.rss","website_url":"www.suitcasedesigns.com","image_url":"https://hosting-media.riverside.com/media/podcasts/a6fa3f8e-15b9-4756-96b6-8e294b587ea6/logos/2651bde0-4f7f-43df-8509-2effd55f9d8d.png","author":"Suitcase Designs","episode_count":17,"summary":"If your travel advisor website looks fine but isn't generating leads, this show is for you. Each episode covers the strategy behind travel advisor websites that actually work — homepage messaging, copy, navigation, calls-to-action, and the small decisions most advisors overlook. Hosted by Justin Hinkle, Certified Travel Professional® and founder of Suitcase Designs. Justin has built 170+ websites for travel advisors and breaks down what he's learned in plain language. New episodes twice weekly. Subscribe so you don't miss one.","last_synced_at":"2026-07-10T22:18:26.871459+00:00","page_url":"https://stenobird.com/podcast/the-travel-advisor-website-show-7881068"},"episode":{"title":"How to List Travel Specialties on Your Advisor Website","slug":"how-to-list-travel-specialties-on-your-advisor-website","published_at":"2026-06-16T12:00:00+00:00","page_url":"https://stenobird.com/podcast/the-travel-advisor-website-show-7881068/how-to-list-travel-specialties-on-your-advisor-website","show_page_url":"https://stenobird.com/podcast/the-travel-advisor-website-show-7881068","url":"https://api.riverside.com/hosting-analytics/media/8fe2af3542c4dc2af953759c05c802b5bb07716c0405fad6397ec663fadf2ceb/eyJlcGlzb2RlSWQiOiIxMTQ4NjhhZC1lYmI3LTQ2ZTItYjUwZC0zZjg1OGY2ODQ1ZjkiLCJwb2RjYXN0SWQiOiJhNmZhM2Y4ZS0xNWI5LTQ3NTYtOTZiNi04ZTI5NGI1ODdlYTYiLCJhY2NvdW50SWQiOiI2ODg3YzNmNzQzOWRhZTQ0MzUxMGE0MmQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEyNmQwZDE4MjU5NzZmNWFhNzg2MzE3L2p1c3Rpbi1oaW5rbGVzLXN0dWRpby1jb21wb3Nlci0yMDI2LTYtOF9fMTYtMjUtMjEubXAzIn0=.mp3","audio_url":"https://api.riverside.com/hosting-analytics/media/8fe2af3542c4dc2af953759c05c802b5bb07716c0405fad6397ec663fadf2ceb/eyJlcGlzb2RlSWQiOiIxMTQ4NjhhZC1lYmI3LTQ2ZTItYjUwZC0zZjg1OGY2ODQ1ZjkiLCJwb2RjYXN0SWQiOiJhNmZhM2Y4ZS0xNWI5LTQ3NTYtOTZiNi04ZTI5NGI1ODdlYTYiLCJhY2NvdW50SWQiOiI2ODg3YzNmNzQzOWRhZTQ0MzUxMGE0MmQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEyNmQwZDE4MjU5NzZmNWFhNzg2MzE3L2p1c3Rpbi1oaW5rbGVzLXN0dWRpby1jb21wb3Nlci0yMDI2LTYtOF9fMTYtMjUtMjEubXAzIn0=.mp3","summary":"When your website lists ten different types of travel you book, you probably think it's helping people understand everything you can do. It's not. It's making you look like you're not exceptional at any of it. In this episode, I get into what I call the Buffet Problem — what happens when a site tries to show everything instead of leading with what the advisor is actually best at. I cover what specialty really means (and why it doesn't mean turning away clients), how to show more than one specialty without letting the site turn into a list, why cruise advisors in particular are leaving a real opportunity on the table, and why getting specific about a destination is one of the highest-leverage things you can do on your site. If someone could land on your homepage and not know what you're actually known for, this one's for you.","meta_description":"When your website lists ten different types of travel you book, you probably think it's helping people understand everything you can do. It's not. It's ma…","key_points":[],"chapters":[],"topics":[],"duration_seconds":964,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-travel-advisor-website-show-7881068/episodes/how-to-list-travel-specialties-on-your-advisor-website/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-travel-advisor-website-show-7881068/how-to-list-travel-specialties-on-your-advisor-website.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}