{"podcast":{"title":"The Town with Matthew Belloni","slug":"the-town-with-matthew-belloni-5195688","podcast_index_feed_id":5195688,"rss_url":"https://feeds.megaphone.fm/the-town-with-matthew-belloni","website_url":"https://www.theringer.com","image_url":"https://megaphone.imgix.net/podcasts/65cb6846-98da-11ec-ae8b-ab10844a5b35/image/e456b199da9e844e69ab254d298a82ee.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"The Ringer","episode_count":649,"summary":"Puck founding partner Matthew Belloni takes you inside Hollywood, using exclusive reporting and insight to explain the backstories on everything from Marvel movies to streaming wars. Multiple times each week, Matt is joined by major executives, dealmakers, and journalists, to discuss what is getting made and why, who is winning and losing, and what people in show business are actually talking about.","last_synced_at":"2026-07-20T16:18:12.465083+00:00","page_url":"https://stenobird.com/podcast/the-town-with-matthew-belloni-5195688"},"episode":{"title":"Hollywood’s Inevitable Pivot to Vertical Video Is Here","slug":"hollywood-s-inevitable-pivot-to-vertical-video-is-here","published_at":"2026-05-20T14:54:00+00:00","page_url":"https://stenobird.com/podcast/the-town-with-matthew-belloni-5195688/hollywood-s-inevitable-pivot-to-vertical-video-is-here","show_page_url":"https://stenobird.com/podcast/the-town-with-matthew-belloni-5195688","url":"https://traffic.megaphone.fm/GLT5421704024.mp3","audio_url":"https://traffic.megaphone.fm/GLT5421704024.mp3","summary":"Matt is joined by Hernan Lopez, founder of Owl and Co. and Wondery, to talk about the rise of vertical video, how it ballooned to a $100B/year business, the staggering success of Reels, and which companies in Hollywood are best suited to benefit the most from this trend (00:00). Matt finishes the show with a prediction about next season's cast of 'Saturday Night Live' (26:50). Host: Matt Belloni Guest: Hernan Lopez Producers: Craig Horlbeck and Matt Pevic Theme Song: Devon Renaldo Industry voters visit Starz FYC.com. For more information visit Hulu.com/FYC Learn more about your ad choices. Visit podcastchoices.com/adchoices","meta_description":"Matt is joined by Hernan Lopez, founder of Owl and Co. and Wondery, to talk about the rise of vertical video, how it ballooned to a $100B/year business, t…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2108,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-town-with-matthew-belloni-5195688/episodes/hollywood-s-inevitable-pivot-to-vertical-video-is-here/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-town-with-matthew-belloni-5195688/hollywood-s-inevitable-pivot-to-vertical-video-is-here.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}