{"podcast":{"title":"The Tom Ferry Podcast Experience","slug":"the-tom-ferry-podcast-experience-446979","podcast_index_feed_id":446979,"rss_url":"https://tomferry.podbean.com/feed.xml","website_url":"https://tomferry.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/4214810/TFPE_Show_Image_28feez.jpg","author":"Tom Ferry","episode_count":999,"summary":"Greatness lives within us all. But have you tapped into yours – or is it stuck inside you? Top-ranked real estate and business coach Tom Ferry’s life’s work is all about helping people fulfill their vast untapped potential. The Tom Ferry Podcast Experience will give you the knowledge, support, motivation and tools to succeed in business and achieve your true potential. Every Monday, you’ll get a quick (under 5-minute) dose of all-important Mindset and Motivation. On Tuesdays, you’ll receive audio from the legendary weekly #TomFerryShow. Each Wednesday brings you the Tom Ferry Podcast Experience, in-depth original episodes spanning everything from illuminating guests to inspiring keynote speeches to hands-on business training. We’ll wrap up the week every Thursday with some fun and enlightening #TBT lessons and guidance that are as relevant today as when first presented. The Tom Ferry Podcast Experience is designed to help you grow, achieve more, earn more and ultimately, fulfill the greatness within you.","last_synced_at":"2026-06-30T06:21:05.407242+00:00","page_url":"https://stenobird.com/podcast/the-tom-ferry-podcast-experience-446979"},"episode":{"title":"The AI & Marketing Behind a $100M+ Team-Style Brokerage | Outliers","slug":"the-ai-marketing-behind-a-100m-team-style-brokerage-outliers","published_at":"2026-04-23T16:00:00+00:00","page_url":"https://stenobird.com/podcast/the-tom-ferry-podcast-experience-446979/the-ai-marketing-behind-a-100m-team-style-brokerage-outliers","show_page_url":"https://stenobird.com/podcast/the-tom-ferry-podcast-experience-446979","url":"https://tomferry.podbean.com/e/the-ai-marketing-behind-a-100m-team-style-brokerage-outliers/","audio_url":"https://mcdn.podbean.com/mf/web/hhdqruduz4cfjbyb/Outlier_Series_2_EP3_-_Audio9fbpg.mp3","summary":"Tom Ferry’s Outliers series continues with a masterclass in high-volume scaling. Doug Edrington doesn't just run a team; he runs a \"team-ridge\"—a brokerage that operates with the tight-knit culture and lead-generation power of a team. After 21 years in the business, Doug has cracked the code on per-person productivity, with his agents averaging an incredible 28 units per year. This week, Tom and Doug dive into the tech, the shifts in mindset, and the \"meritocracy\" required to grow a business from 500 to over 800 transactions. You’ll learn: The AI bots that Doug’s team uses to roleplay, book appointments, and more The controversial website move that lets buyers \"swipe\" to choose their agent before they ever see a house The 18-month rule of leadership that Doug lives by Breaking the \"Family\" Habit: Why treating your business like a family might be the one thing stopping your growth. The brilliant billboard strategy that won their marketplace Want to see how your team can become an industry outlier like Doug’s? Right now, Tom Ferry is running a special offer designed for team leaders looking to use this market to scale rapidly. It starts with a short consultation to learn more and see if we’re a good fit. Schedule here: https://www.tomferry.com/free-coaching-consultation/","meta_description":"Tom Ferry’s Outliers series continues with a masterclass in high-volume scaling. Doug Edrington doesn't just run a team; he runs a \"team-ridge\"—a brokerag…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2588,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-tom-ferry-podcast-experience-446979/episodes/the-ai-marketing-behind-a-100m-team-style-brokerage-outliers/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-tom-ferry-podcast-experience-446979/the-ai-marketing-behind-a-100m-team-style-brokerage-outliers.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}