{"podcast":{"title":"The TikTok Marketing Podcast with Fexingo: Short Video, Creator Economy, and Viral Content","slug":"the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651","podcast_index_feed_id":7871651,"rss_url":"https://feeds.fexingo.com/business/the-tiktok-marketing-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-tiktok-marketing-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of short-form video marketing, from TikTok's algorithm to the creator economy's revenue splits. Each episode examines a specific case — a brand's viral campaign, a creator's monetization strategy, or a platform policy change — and extracts the numbers that matter: cost-per-engagement, average watch time, affiliate conversion rates. Lucas, a journalist with a decade covering social media trends, pushes for concrete data; Luna, a former brand strategist, tests those numbers against real campaign performance. They debate whether 'viral' is a repeatable strategy or a lottery, how creator equity deals compare to ad spend, and what the TikTok Shop rollout means for small businesses. This show is for marketers who need to justify their short-video budget to a CFO, creators who want to understand platform economics, and anyone tired of hot takes about 'going viral.' Can a 30-second video really drive a seven-figure product launch — and if so, how? #TikTokMarketing #ShortVideo #CreatorEconomy #ViralContent #SocialMediaStrategy #InfluencerMarketing #Algorithm #ContentStrategy #MarketingROI #TikTokShop #BrandPartnerships #Monetization #DigitalMarketing #M…","last_synced_at":"2026-07-18T12:19:15.530488+00:00","page_url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651"},"episode":{"title":"Why TikTok Creators Are Becoming Their Own Media Agencies","slug":"why-tiktok-creators-are-becoming-their-own-media-agencies","published_at":"2026-06-13T05:32:15+00:00","page_url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/why-tiktok-creators-are-becoming-their-own-media-agencies","show_page_url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651","url":"https://audio.fexingo.com/business/the-tiktok-marketing-podcast/episode-0049.mp3","audio_url":"https://audio.fexingo.com/business/the-tiktok-marketing-podcast/episode-0049.mp3","summary":"In this episode, Lucas and Luna explore a growing trend among top TikTok creators: building in-house media agency capabilities. They break down how creators like Chriselle Lim and Addison Rae have hired strategists, media buyers, and creative directors to manage brand deals directly, cutting out traditional agencies. Lucas shares data on the 40% increase in creator-led media buying in 2026, while Luna discusses the tension between creative freedom and business scale. They also examine the risks, including burnout and brand conflict. The episode includes a brief, organic sidebar on how listener support keeps the podcast ad-free. Listeners will come away understanding why savvy creators are treating themselves as brands worth a full agency team. #TikTokMarketing #CreatorEconomy #MediaAgency #InHouseAgency #BrandDeals #ChriselleLim #AddisonRae #CreatorStrategy #MarketingTrends2026 #DigitalAdvertising #MediaBuying #CreativeStrategy #BrandPartnerships #ContentCreator #BusinessOfInfluence #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode, Lucas and Luna explore a growing trend among top TikTok creators: building in-house media agency capabilities. They break down how creato…","key_points":[],"chapters":[],"topics":[],"duration_seconds":528,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/episodes/why-tiktok-creators-are-becoming-their-own-media-agencies/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/why-tiktok-creators-are-becoming-their-own-media-agencies.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}