{"podcast":{"title":"The TikTok Marketing Podcast with Fexingo: Short Video, Creator Economy, and Viral Content","slug":"the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651","podcast_index_feed_id":7871651,"rss_url":"https://feeds.fexingo.com/business/the-tiktok-marketing-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-tiktok-marketing-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of short-form video marketing, from TikTok's algorithm to the creator economy's revenue splits. Each episode examines a specific case — a brand's viral campaign, a creator's monetization strategy, or a platform policy change — and extracts the numbers that matter: cost-per-engagement, average watch time, affiliate conversion rates. Lucas, a journalist with a decade covering social media trends, pushes for concrete data; Luna, a former brand strategist, tests those numbers against real campaign performance. They debate whether 'viral' is a repeatable strategy or a lottery, how creator equity deals compare to ad spend, and what the TikTok Shop rollout means for small businesses. This show is for marketers who need to justify their short-video budget to a CFO, creators who want to understand platform economics, and anyone tired of hot takes about 'going viral.' Can a 30-second video really drive a seven-figure product launch — and if so, how? #TikTokMarketing #ShortVideo #CreatorEconomy #ViralContent #SocialMediaStrategy #InfluencerMarketing #Algorithm #ContentStrategy #MarketingROI #TikTokShop #BrandPartnerships #Monetization #DigitalMarketing #M…","last_synced_at":"2026-07-18T12:19:15.530488+00:00","page_url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651"},"episode":{"title":"TikTok Creators Are Building Their Own Ad Networks","slug":"tiktok-creators-are-building-their-own-ad-networks","published_at":"2026-06-12T08:02:23+00:00","page_url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/tiktok-creators-are-building-their-own-ad-networks","show_page_url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651","url":"https://audio.fexingo.com/business/the-tiktok-marketing-podcast/episode-0047.mp3","audio_url":"https://audio.fexingo.com/business/the-tiktok-marketing-podcast/episode-0047.mp3","summary":"In this episode, Lucas and Luna explore a growing trend among top TikTok creators: building private ad networks to sell sponsorships directly to brands, bypassing TikTok's centralized ad platform. They break down how creator-founded marketplaces like 'The Shelf' and 'Brandmatch' are enabling influencers with as few as 50,000 followers to command higher CPMs and retain creative control. Lucas cites a case study of a beauty creator who tripled her sponsorship revenue within three months by joining a network of 200 peers, negotiating rates based on engagement metrics rather than reach. The hosts discuss the economics: private networks charge 10-15% fees versus TikTok's 20-30%, and creators retain full access to audience data. They also examine the risks, including brand safety challenges and the potential for rate compression if supply outpaces demand. Tune in for a concrete look at how creators are reclaiming the advertising value chain on their own terms. #CreatorEconomy #TikTokMarketing #AdNetwork #DirectSponsorships #BrandDeals #InfluencerMarketing #CPM #ContentCreators #DigitalMarketing #SocialMediaAdvertising #CreatorOwned #Brandmatch #TheShelf #AudienceData #EngagementMetrics #Monetization #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode, Lucas and Luna explore a growing trend among top TikTok creators: building private ad networks to sell sponsorships directly to brands, b…","key_points":[],"chapters":[],"topics":[],"duration_seconds":419,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/episodes/tiktok-creators-are-building-their-own-ad-networks/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/tiktok-creators-are-building-their-own-ad-networks.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}