{"podcast":{"title":"The TikTok Marketing Podcast with Fexingo: Short Video, Creator Economy, and Viral Content","slug":"the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651","podcast_index_feed_id":7871651,"rss_url":"https://feeds.fexingo.com/business/the-tiktok-marketing-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-tiktok-marketing-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of short-form video marketing, from TikTok's algorithm to the creator economy's revenue splits. Each episode examines a specific case — a brand's viral campaign, a creator's monetization strategy, or a platform policy change — and extracts the numbers that matter: cost-per-engagement, average watch time, affiliate conversion rates. Lucas, a journalist with a decade covering social media trends, pushes for concrete data; Luna, a former brand strategist, tests those numbers against real campaign performance. They debate whether 'viral' is a repeatable strategy or a lottery, how creator equity deals compare to ad spend, and what the TikTok Shop rollout means for small businesses. This show is for marketers who need to justify their short-video budget to a CFO, creators who want to understand platform economics, and anyone tired of hot takes about 'going viral.' Can a 30-second video really drive a seven-figure product launch — and if so, how? #TikTokMarketing #ShortVideo #CreatorEconomy #ViralContent #SocialMediaStrategy #InfluencerMarketing #Algorithm #ContentStrategy #MarketingROI #TikTokShop #BrandPartnerships #Monetization #DigitalMarketing #M…","last_synced_at":"2026-07-18T12:19:15.530488+00:00","page_url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651"},"episode":{"title":"How TikTok Creators Sell Their Email Lists as Niche Audiences","slug":"how-tiktok-creators-sell-their-email-lists-as-niche-audiences","published_at":"2026-07-10T05:42:20+00:00","page_url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-tiktok-creators-sell-their-email-lists-as-niche-audiences","show_page_url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651","url":"https://audio.fexingo.com/business/the-tiktok-marketing-podcast/episode-0105.mp3","audio_url":"https://audio.fexingo.com/business/the-tiktok-marketing-podcast/episode-0105.mp3","summary":"In Episode 105 of The TikTok Marketing Podcast, Lucas and Luna explore a growing revenue stream for creators: selling access to their email lists as curated niche audiences. They break down how micro-creators with 10,000 to 50,000 followers are earning $2,000 to $10,000 per campaign by offering direct-to-inbox marketing to brands in their niche. The hosts discuss real examples like a vegan food creator who built a 12,000-subscriber email list (open rate 45%) and now sells sponsored newsletter spots for $1,500 each. They also cover the ethics of list renting, what brands look for (high open rates, not just raw numbers), and why email is making a comeback in the creator economy. Lucas explains the math: if a creator's TikTok reaches 100,000 views, engagement is fleeting, but an email to 5,000 loyal followers can generate more sales. Luna challenges whether this scales for big influencers, and they debate whether TikTok's algorithm encourages shallow followers rather than deep-list-building. A practical, number-driven episode for marketers and creators alike. #CreatorEconomy #TikTokMarketing #EmailMarketing #NicheAudiences #InfluencerStrategy #MicroCreators #EmailLists #SponsoredNewsletters #ListRenting #OpenRates #DirectToConsumer #VeganCreator #AudienceMonetization #ContentStrategy #DigitalMarketing #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In Episode 105 of The TikTok Marketing Podcast, Lucas and Luna explore a growing revenue stream for creators: selling access to their email lists as curat…","key_points":[],"chapters":[],"topics":[],"duration_seconds":723,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/episodes/how-tiktok-creators-sell-their-email-lists-as-niche-audiences/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-tiktok-creators-sell-their-email-lists-as-niche-audiences.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}