{"podcast":{"title":"The TikTok Marketing Podcast with Fexingo: Short Video, Creator Economy, and Viral Content","slug":"the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651","podcast_index_feed_id":7871651,"rss_url":"https://feeds.fexingo.com/business/the-tiktok-marketing-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-tiktok-marketing-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of short-form video marketing, from TikTok's algorithm to the creator economy's revenue splits. Each episode examines a specific case — a brand's viral campaign, a creator's monetization strategy, or a platform policy change — and extracts the numbers that matter: cost-per-engagement, average watch time, affiliate conversion rates. Lucas, a journalist with a decade covering social media trends, pushes for concrete data; Luna, a former brand strategist, tests those numbers against real campaign performance. They debate whether 'viral' is a repeatable strategy or a lottery, how creator equity deals compare to ad spend, and what the TikTok Shop rollout means for small businesses. This show is for marketers who need to justify their short-video budget to a CFO, creators who want to understand platform economics, and anyone tired of hot takes about 'going viral.' Can a 30-second video really drive a seven-figure product launch — and if so, how? #TikTokMarketing #ShortVideo #CreatorEconomy #ViralContent #SocialMediaStrategy #InfluencerMarketing #Algorithm #ContentStrategy #MarketingROI #TikTokShop #BrandPartnerships #Monetization #DigitalMarketing #M…","last_synced_at":"2026-07-18T12:19:15.530488+00:00","page_url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651"},"episode":{"title":"How TikTok Creators Sell Their Editing Cuts as Add-Ons","slug":"how-tiktok-creators-sell-their-editing-cuts-as-add-ons","published_at":"2026-07-09T05:47:36+00:00","page_url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-tiktok-creators-sell-their-editing-cuts-as-add-ons","show_page_url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651","url":"https://audio.fexingo.com/business/the-tiktok-marketing-podcast/episode-0103.mp3","audio_url":"https://audio.fexingo.com/business/the-tiktok-marketing-podcast/episode-0103.mp3","summary":"Episode 103 of the TikTok Marketing Podcast with Fexingo explores a new revenue stream: creators are selling their raw editing cuts — the B-roll, alternate takes, and transitional clips they shoot but don't use — as premium add-on packs. Lucas and Luna break down how micro-creator Jenna Choi built a $4,200 monthly side income by packaging her leftover footage from brand partnerships into themed 'Cut Kits' sold on Gumroad. They discuss the shift from selling final content to selling the building blocks of content, the pricing psychology behind $29 to $79 bundles, and why this works better for creators with high-volume shooting styles. The episode also touches on how major brands are starting to license cut packs for social media managers who need fresh assets fast. #TikTokMarketing #CreatorEconomy #ContentCreation #EditingCuts #CutKits #JennaChoi #Gumroad #Broll #VideoEditing #DigitalProducts #RevenueStream #SideHustle #SocialMediaManager #Licensing #CreatorBusiness #MarketingPodcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 103 of the TikTok Marketing Podcast with Fexingo explores a new revenue stream: creators are selling their raw editing cuts — the B-roll, alternat…","key_points":[],"chapters":[],"topics":[],"duration_seconds":588,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/episodes/how-tiktok-creators-sell-their-editing-cuts-as-add-ons/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-tiktok-creators-sell-their-editing-cuts-as-add-ons.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}