{"podcast":{"title":"The TikTok Marketing Podcast with Fexingo: Short Video, Creator Economy, and Viral Content","slug":"the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651","podcast_index_feed_id":7871651,"rss_url":"https://feeds.fexingo.com/business/the-tiktok-marketing-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-tiktok-marketing-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of short-form video marketing, from TikTok's algorithm to the creator economy's revenue splits. Each episode examines a specific case — a brand's viral campaign, a creator's monetization strategy, or a platform policy change — and extracts the numbers that matter: cost-per-engagement, average watch time, affiliate conversion rates. Lucas, a journalist with a decade covering social media trends, pushes for concrete data; Luna, a former brand strategist, tests those numbers against real campaign performance. They debate whether 'viral' is a repeatable strategy or a lottery, how creator equity deals compare to ad spend, and what the TikTok Shop rollout means for small businesses. This show is for marketers who need to justify their short-video budget to a CFO, creators who want to understand platform economics, and anyone tired of hot takes about 'going viral.' Can a 30-second video really drive a seven-figure product launch — and if so, how? #TikTokMarketing #ShortVideo #CreatorEconomy #ViralContent #SocialMediaStrategy #InfluencerMarketing #Algorithm #ContentStrategy #MarketingROI #TikTokShop #BrandPartnerships #Monetization #DigitalMarketing #M…","last_synced_at":"2026-07-18T12:19:15.530488+00:00","page_url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651"},"episode":{"title":"How TikTok Creators Are Selling Their Niche as Paid Communities","slug":"how-tiktok-creators-are-selling-their-niche-as-paid-communities","published_at":"2026-07-12T05:45:20+00:00","page_url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-tiktok-creators-are-selling-their-niche-as-paid-communities","show_page_url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651","url":"https://audio.fexingo.com/business/the-tiktok-marketing-podcast/episode-0109.mp3","audio_url":"https://audio.fexingo.com/business/the-tiktok-marketing-podcast/episode-0109.mp3","summary":"Episode 109 explores a new revenue stream for creators: paid communities. Lucas and Luna break down how TikTokers are moving beyond brand deals and merchandise to build subscription-based communities around niche expertise. From a fitness creator charging $20/month for form-check videos to a gardening account earning $8,000/month through a private Slack group, the hosts examine the economics, the tools (Circle, Discord, Skool), and the trust required to make it work. They discuss the tension between free content and gated access, and why the most successful paid communities feel more like a cohort than a club. Specific numbers and real examples ground the conversation, which is relevant for anyone wondering how creators monetize attention beyond the algorithm. #TikTokMarketing #CreatorEconomy #PaidCommunities #SubscriptionRevenue #NicheAudiences #Discord #Circle #Skool #Monetization #CreatorBusiness #CommunityBuilding #MarketingPodcast #DigitalProducts #LucasAndLuna #Fexingo #BusinessPodcast #PodcastEpisode #MarketingStrategy Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 109 explores a new revenue stream for creators: paid communities. Lucas and Luna break down how TikTokers are moving beyond brand deals and mercha…","key_points":[],"chapters":[],"topics":[],"duration_seconds":468,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/episodes/how-tiktok-creators-are-selling-their-niche-as-paid-communities/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-tiktok-creators-are-selling-their-niche-as-paid-communities.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}