{"podcast":{"title":"The TikTok Marketing Podcast with Fexingo: Short Video, Creator Economy, and Viral Content","slug":"the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651","podcast_index_feed_id":7871651,"rss_url":"https://feeds.fexingo.com/business/the-tiktok-marketing-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-tiktok-marketing-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of short-form video marketing, from TikTok's algorithm to the creator economy's revenue splits. Each episode examines a specific case — a brand's viral campaign, a creator's monetization strategy, or a platform policy change — and extracts the numbers that matter: cost-per-engagement, average watch time, affiliate conversion rates. Lucas, a journalist with a decade covering social media trends, pushes for concrete data; Luna, a former brand strategist, tests those numbers against real campaign performance. They debate whether 'viral' is a repeatable strategy or a lottery, how creator equity deals compare to ad spend, and what the TikTok Shop rollout means for small businesses. This show is for marketers who need to justify their short-video budget to a CFO, creators who want to understand platform economics, and anyone tired of hot takes about 'going viral.' Can a 30-second video really drive a seven-figure product launch — and if so, how? #TikTokMarketing #ShortVideo #CreatorEconomy #ViralContent #SocialMediaStrategy #InfluencerMarketing #Algorithm #ContentStrategy #MarketingROI #TikTokShop #BrandPartnerships #Monetization #DigitalMarketing #M…","last_synced_at":"2026-07-18T12:19:15.530488+00:00","page_url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651"},"episode":{"title":"How Creators Use TikTok for A-B Testing at Scale","slug":"how-creators-use-tiktok-for-a-b-testing-at-scale","published_at":"2026-06-10T05:32:10+00:00","page_url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-creators-use-tiktok-for-a-b-testing-at-scale","show_page_url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651","url":"https://audio.fexingo.com/business/the-tiktok-marketing-podcast/episode-0042.mp3","audio_url":"https://audio.fexingo.com/business/the-tiktok-marketing-podcast/episode-0042.mp3","summary":"Lucas and Luna dive into a growing trend among savvy TikTok creators: using the platform as a massive A-B testing lab. They unpack how creator Mia Chen tested 14 different video openings for a single product launch, spending just $200 on ads to determine which hook drove the highest conversion rate. The episode explores the methodology behind rapid iteration, the surprising finding that lower-performing videos often yield better long-term audience retention, and how small creators can replicate this approach without a data science team. Lucas and Luna also discuss the implications for traditional market research and why TikTok's algorithm may be the most powerful consumer insights tool available today. #TikTokMarketing #ABTesting #CreatorEconomy #MiaChen #ViralContent #ContentStrategy #MarketingTips #SocialMediaMarketing #DataDriven #DigitalProducts #HookFormula #AudienceInsights #ConversionRate #AdSpend #MarketResearch #VideoMarketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Lucas and Luna dive into a growing trend among savvy TikTok creators: using the platform as a massive A-B testing lab. They unpack how creator Mia Chen te…","key_points":[],"chapters":[],"topics":[],"duration_seconds":543,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/episodes/how-creators-use-tiktok-for-a-b-testing-at-scale/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-creators-use-tiktok-for-a-b-testing-at-scale.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}