{"podcast":{"title":"The TikTok Marketing Podcast with Fexingo: Short Video, Creator Economy, and Viral Content","slug":"the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651","podcast_index_feed_id":7871651,"rss_url":"https://feeds.fexingo.com/business/the-tiktok-marketing-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-tiktok-marketing-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of short-form video marketing, from TikTok's algorithm to the creator economy's revenue splits. Each episode examines a specific case — a brand's viral campaign, a creator's monetization strategy, or a platform policy change — and extracts the numbers that matter: cost-per-engagement, average watch time, affiliate conversion rates. Lucas, a journalist with a decade covering social media trends, pushes for concrete data; Luna, a former brand strategist, tests those numbers against real campaign performance. They debate whether 'viral' is a repeatable strategy or a lottery, how creator equity deals compare to ad spend, and what the TikTok Shop rollout means for small businesses. This show is for marketers who need to justify their short-video budget to a CFO, creators who want to understand platform economics, and anyone tired of hot takes about 'going viral.' Can a 30-second video really drive a seven-figure product launch — and if so, how? #TikTokMarketing #ShortVideo #CreatorEconomy #ViralContent #SocialMediaStrategy #InfluencerMarketing #Algorithm #ContentStrategy #MarketingROI #TikTokShop #BrandPartnerships #Monetization #DigitalMarketing #M…","last_synced_at":"2026-07-18T12:19:15.530488+00:00","page_url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651"},"episode":{"title":"How Creators Sell Their Video Outtakes as Premium Content","slug":"how-creators-sell-their-video-outtakes-as-premium-content","published_at":"2026-07-13T05:45:26+00:00","page_url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-creators-sell-their-video-outtakes-as-premium-content","show_page_url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651","url":"https://audio.fexingo.com/business/the-tiktok-marketing-podcast/episode-0111.mp3","audio_url":"https://audio.fexingo.com/business/the-tiktok-marketing-podcast/episode-0111.mp3","summary":"In episode 111 of The TikTok Marketing Podcast, Lucas and Luna explore a growing monetization strategy: creators packaging their bloopers, mistakes, and outtakes as premium content. They break down how a food creator named Jenna turned twenty seconds of a dropped cake into a $3.99 blooper pack, and why a travel vlogger made $12,000 in six months selling 'the messy version' of her perfect edits. Lucas explains the psychology — fans feel closer when they see imperfection — and Luna questions whether the strategy works for polished brands. They discuss pricing, platform choice (Patreon vs. Gumroad), and the risk of overexposure. If these marketing insights have sparked ideas you've actually used, listener support at buy me a coffee dot com slash fexingo keeps the show ad-free and creator-focused. #TikTokMarketing #CreatorEconomy #Outtakes #Bloopers #Monetization #Patreon #Gumroad #JennaEats #TravelVlogger #PremiumContent #Authenticity #Marketing #Business #Podcast #FexingoBusiness #BusinessPodcast #ShortVideo #ViralContent Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In episode 111 of The TikTok Marketing Podcast, Lucas and Luna explore a growing monetization strategy: creators packaging their bloopers, mistakes, and o…","key_points":[],"chapters":[],"topics":[],"duration_seconds":460,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/episodes/how-creators-sell-their-video-outtakes-as-premium-content/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-creators-sell-their-video-outtakes-as-premium-content.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}