{"podcast":{"title":"The TikTok Marketing Podcast with Fexingo: Short Video, Creator Economy, and Viral Content","slug":"the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651","podcast_index_feed_id":7871651,"rss_url":"https://feeds.fexingo.com/business/the-tiktok-marketing-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-tiktok-marketing-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of short-form video marketing, from TikTok's algorithm to the creator economy's revenue splits. Each episode examines a specific case — a brand's viral campaign, a creator's monetization strategy, or a platform policy change — and extracts the numbers that matter: cost-per-engagement, average watch time, affiliate conversion rates. Lucas, a journalist with a decade covering social media trends, pushes for concrete data; Luna, a former brand strategist, tests those numbers against real campaign performance. They debate whether 'viral' is a repeatable strategy or a lottery, how creator equity deals compare to ad spend, and what the TikTok Shop rollout means for small businesses. This show is for marketers who need to justify their short-video budget to a CFO, creators who want to understand platform economics, and anyone tired of hot takes about 'going viral.' Can a 30-second video really drive a seven-figure product launch — and if so, how? #TikTokMarketing #ShortVideo #CreatorEconomy #ViralContent #SocialMediaStrategy #InfluencerMarketing #Algorithm #ContentStrategy #MarketingROI #TikTokShop #BrandPartnerships #Monetization #DigitalMarketing #M…","last_synced_at":"2026-07-18T12:19:15.530488+00:00","page_url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651"},"episode":{"title":"How Creators Are Using TikTok as a Market Research Lab","slug":"how-creators-are-using-tiktok-as-a-market-research-lab","published_at":"2026-06-09T17:41:44+00:00","page_url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-creators-are-using-tiktok-as-a-market-research-lab","show_page_url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651","url":"https://audio.fexingo.com/business/the-tiktok-marketing-podcast/episode-0041.mp3","audio_url":"https://audio.fexingo.com/business/the-tiktok-marketing-podcast/episode-0041.mp3","summary":"In episode 41 of The TikTok Marketing Podcast, Lucas and Luna explore how forward-thinking creators are using TikTok not just to go viral, but as a real-time market research lab. They break down a specific case: a beauty creator who tested three product concepts through short-form video before choosing which to launch, saving months of development cost. They discuss the methodology—tracking saves, shares, and comment sentiment—and contrast it with traditional focus groups. The conversation also touches on why this approach is especially powerful for small businesses and indie brands in 2026, as platform algorithms surface unfiltered consumer preferences faster than surveys ever could. A practical episode for anyone building a product-led brand on social media. #TikTokMarketing #CreatorEconomy #MarketResearch #ShortFormVideo #ProductDevelopment #ConsumerInsights #ViralContent #BeautyIndustry #IndieBrands #SocialListening #DataDriven #ContentStrategy #TikTokTips #BusinessGrowth #MarketingPodcast #FexingoBusiness #BusinessPodcast #CreatorTips Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In episode 41 of The TikTok Marketing Podcast, Lucas and Luna explore how forward-thinking creators are using TikTok not just to go viral, but as a real-t…","key_points":[],"chapters":[],"topics":[],"duration_seconds":577,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/episodes/how-creators-are-using-tiktok-as-a-market-research-lab/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-creators-are-using-tiktok-as-a-market-research-lab.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}