{"podcast":{"title":"The TikTok Marketing Podcast with Fexingo: Short Video, Creator Economy, and Viral Content","slug":"the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651","podcast_index_feed_id":7871651,"rss_url":"https://feeds.fexingo.com/business/the-tiktok-marketing-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-tiktok-marketing-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of short-form video marketing, from TikTok's algorithm to the creator economy's revenue splits. Each episode examines a specific case — a brand's viral campaign, a creator's monetization strategy, or a platform policy change — and extracts the numbers that matter: cost-per-engagement, average watch time, affiliate conversion rates. Lucas, a journalist with a decade covering social media trends, pushes for concrete data; Luna, a former brand strategist, tests those numbers against real campaign performance. They debate whether 'viral' is a repeatable strategy or a lottery, how creator equity deals compare to ad spend, and what the TikTok Shop rollout means for small businesses. This show is for marketers who need to justify their short-video budget to a CFO, creators who want to understand platform economics, and anyone tired of hot takes about 'going viral.' Can a 30-second video really drive a seven-figure product launch — and if so, how? #TikTokMarketing #ShortVideo #CreatorEconomy #ViralContent #SocialMediaStrategy #InfluencerMarketing #Algorithm #ContentStrategy #MarketingROI #TikTokShop #BrandPartnerships #Monetization #DigitalMarketing #M…","last_synced_at":"2026-07-18T12:19:15.530488+00:00","page_url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651"},"episode":{"title":"Creators Sell Their TikTok Duets as Paid Collaborations","slug":"creators-sell-their-tiktok-duets-as-paid-collaborations","published_at":"2026-07-13T17:55:54+00:00","page_url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/creators-sell-their-tiktok-duets-as-paid-collaborations","show_page_url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651","url":"https://audio.fexingo.com/business/the-tiktok-marketing-podcast/episode-0112.mp3","audio_url":"https://audio.fexingo.com/business/the-tiktok-marketing-podcast/episode-0112.mp3","summary":"Episode 112 of The TikTok Marketing Podcast unpacks a growing revenue stream for creators: selling duet and stitch placements as paid collaborations. Lucas and Luna explore how creators are monetizing the 'reply video' — charging brands or other creators for a duet slot that drives exposure. They break down the economics using a hypothetical creator with 500k followers, the pricing tiers based on engagement, and the challenge of maintaining authenticity. The episode also covers how platforms are nudging toward this model with new monetization tools, and why some creators are wary of turning organic interactions into transactions. Tune in for a concrete look at a trend that's reshaping creator-brand dynamics on TikTok. #TikTok #CreatorEconomy #Duet #Stitch #PaidCollaboration #Monetization #InfluencerMarketing #BrandDeals #ContentStrategy #ViralMarketing #SocialMediaTrends #CreatorRevenue #MarketingStrategy #TikTokMarketing #FexingoBusiness #BusinessPodcast #MarketingPodcast #ShortVideo Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 112 of The TikTok Marketing Podcast unpacks a growing revenue stream for creators: selling duet and stitch placements as paid collaborations. Luca…","key_points":[],"chapters":[],"topics":[],"duration_seconds":449,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/episodes/creators-sell-their-tiktok-duets-as-paid-collaborations/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/creators-sell-their-tiktok-duets-as-paid-collaborations.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}