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Lucas, a journalist with a decade covering social media trends, pushes for concrete data; Luna, a former brand strategist, tests those numbers against real campaign performance. They debate whether 'viral' is a repeatable strategy or a lottery, how creator equity deals compare to ad spend, and what the TikTok Shop rollout means for small businesses. This show is for marketers who need to justify their short-video budget to a CFO, creators who want to understand platform economics, and anyone tired of hot takes about 'going viral.' Can a 30-second video really drive a seven-figure product launch — and if so, how? #TikTokMarketing #ShortVideo #CreatorEconomy #ViralContent #SocialMediaStrategy #InfluencerMarketing #Algorithm #ContentStrategy #MarketingROI #TikTokShop #BrandPartnerships #Monetization #DigitalMarketing #M…","last_synced_at":"2026-07-18T12:19:15.530488+00:00","page_url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651"},"episodes":[{"title":"Why TikTok Creators Are Selling Their Video Comments as Social 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/why-tiktok-creators-are-selling-their-video-comments-as-social-proof.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"How TikTok Creators Are Selling Their Custom Filters as Branded AR 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-tiktok-creators-are-selling-their-custom-filters-as-branded-ar-assets.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"How TikTok Creators Are Licensing Their Video Aesthetics as Brand 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-tiktok-creators-are-licensing-their-video-aesthetics-as-brand-toolkits.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Creators Launching Their Own Micro-SaaS 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-tiktok-creators-are-selling-their-niche-as-paid-communities.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Creators Are Selling Their TikTok Audio Memes as Licensed Sound 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/creators-are-selling-their-tiktok-audio-memes-as-licensed-sound-kits.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"How Creators Sell Their Video Flubs as Paid Bloopers 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-tiktok-marketing-podcast-with-fexingo-short-video-creator-economy-and-viral-content-7871651/how-tiktok-creators-sell-their-email-lists-as-niche-audiences.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Creators Sell Their TikTok Strategy as Paid 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