{"podcast":{"title":"The Thinking Practitioner","slug":"the-thinking-practitioner-958450","podcast_index_feed_id":958450,"rss_url":"https://www.thethinkingpractitioner.com/feed.xml","website_url":"https://www.thethinkingpractitioner.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/6037716/ttp_cover_art_1400x1400px_20191001al.jpg","author":"Til Luchau & Whitney Lowe","episode_count":175,"summary":"For the practitioner who’s never stopped being curious. Til Luchau and Whitney Lowe bring together leading researchers, master clinicians, and big questions from across bodywork, massage, and manual therapy — exploring not just what we do with our hands, but why it works and how to do it better. Smart, grounded, and genuinely useful conversations for the somatic arts and sciences. For professional practitioners in bodywork, massage therapy, structural integration, chiropractic, myofascial and myotherapy, orthopedics, sports massage, physical therapy, and osteopathy — as well as yoga, strength and conditioning, and allied professions. This podcast is not medical or treatment advice.","last_synced_at":"2026-07-22T18:19:44.451763+00:00","page_url":"https://stenobird.com/podcast/the-thinking-practitioner-958450"},"episode":{"title":"158: Is Your Work Valuable? (with Til Luchau & Whitney Lowe)","slug":"158-is-your-work-valuable-with-til-luchau-whitney-lowe","published_at":"2025-11-26T10:00:00+00:00","page_url":"https://stenobird.com/podcast/the-thinking-practitioner-958450/158-is-your-work-valuable-with-til-luchau-whitney-lowe","show_page_url":"https://stenobird.com/podcast/the-thinking-practitioner-958450","url":"https://www.thethinkingpractitioner.com/e/158-is-your-work-valuable-with-til-luchau-whitney-lowe/","audio_url":"https://mcdn.podbean.com/mf/web/a3xmty3u9atxmybg/TTP_158_audio_202511149q2a6.mp3","summary":"🎙 Is Your Work Valuable? The Psychology of Perceived Value in Hands-On Practice What makes clients value your work — and come back for more? Til Luchau and Whitney Lowe explore the results of a survey of over 2,000 practitioners to uncover the surprising psychology behind perceived value. Spoiler: it's not just about results or price. Value is created in a reciprocal feedback loop between practitioner and client — shaped by confidence, preparation, communication, boundaries, and dozens of subtle signals clients pick up (consciously or not). In this episode, they discuss:- The \"chicken-and-egg\" relationship between value perception and client outcomes- The famous \"expensive pain pill\" study and what it reveals about perceived value- How discount addiction undermines both value and client loyalty- The 9 ways to communicate value — from linens and punctuality to CE certificates and testimonials- Why going over time can actually diminish perceived value- How asking clients to invest effort (goals, homework, participation) raises their commitment- The importance of receiving the work you give — and what the survey showed- The surprising correlation between in-person CE hours and practice satisfaction - The confidence paradox: does success breed confidence, or does confidence breed success?- Practical tips: where to start if you want to shift value perception tomorrow Whether you're building a practice, thinking about pricing, or wondering why some clients don't seem to \"get it,\" this conversation offers a roadmap for communicating value from the inside out. ✨ Resources👉 Read the full article: Is Your Work Valuable? https://a-t.tv/articles/luchau_valuable_mbw_20180427.pdf 👉 Video version: https://www.youtube.com/@AdvancedTrainings/podcasts Sponsor Offers:- Books of Discovery…","meta_description":"🎙 Is Your Work Valuable? The Psychology of Perceived Value in Hands-On Practice What makes clients value your work — and come back for more? Til Luchau an…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2925,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-thinking-practitioner-958450/episodes/158-is-your-work-valuable-with-til-luchau-whitney-lowe/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-thinking-practitioner-958450/158-is-your-work-valuable-with-til-luchau-whitney-lowe.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}