{"podcast":{"title":"The Think Factory Podcast","slug":"the-think-factory-podcast-6380151","podcast_index_feed_id":6380151,"rss_url":"https://media.rss.com/thethinkfactory/feed.xml","website_url":"https://www.thethinkfactory.com","image_url":"https://media.rss.com/thethinkfactory/20230607_010636_8cf561e65e59f32fffe9192e9bc91768.jpg","author":"The Think Factory","episode_count":260,"summary":"The Think Factory Podcast is focused on putting the spotlight on executives and their companies. Learn from peers across various industries and learn new ways to grow your business, expand your career, and become better business leaders. The podcast has multiple hosts and each episode will be focused on different topics and companies. We want to know one thing. What keeps you up at night? Want to spotlight your company on The Think Factory Podcast? Click here!","last_synced_at":"2026-07-24T00:18:15.894952+00:00","page_url":"https://stenobird.com/podcast/the-think-factory-podcast-6380151"},"episode":{"title":"Mark DeBoer, Senior Vice President Sales, Darwill","slug":"mark-deboer-senior-vice-president-sales-darwill","published_at":"2026-07-02T12:00:00+00:00","page_url":"https://stenobird.com/podcast/the-think-factory-podcast-6380151/mark-deboer-senior-vice-president-sales-darwill","show_page_url":"https://stenobird.com/podcast/the-think-factory-podcast-6380151","url":"https://rss.com/podcasts/thethinkfactory/2879739","audio_url":"https://content.rss.com/episodes/209805/2879739/thethinkfactory/2026_06_22_13_16_28_7b17d9a9-7f0f-4296-b46b-e844d52deebc.mp3","summary":"In this episode of The Think Factory Podcast, Mark DeBoer, Senior Vice President of Sales at Darwill, shares the story of a company that has spent 75 years evolving alongside the changing world of marketing. From its roots as a traditional printing business to its transformation into a data-driven marketing solutions provider, Darwill has embraced innovation by combining direct mail, digital marketing, creative strategy, and advanced data science. Mark reflects on his nearly 30-year career with the company and explains how listening to customers and adapting to their needs has fueled Darwill’s continued growth and success across multiple generations of leadership. Mark also explores the critical role of data, personalization, and omnichannel marketing in today’s business environment. He discusses how organizations can improve marketing performance by combining direct mail with digital channels, leveraging data modeling to reach the right audiences, and creating measurable campaigns that drive results. Along the way, he highlights the importance of a growth mindset, collaboration, and continuous learning, while sharing how Darwill’s culture of innovation and community involvement helps the company stay ahead in a rapidly evolving marketplace. Disclaimer","meta_description":"In this episode of The Think Factory Podcast, Mark DeBoer, Senior Vice President of Sales at Darwill, shares the story of a company that has spent 75 year…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1632,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-think-factory-podcast-6380151/episodes/mark-deboer-senior-vice-president-sales-darwill/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-think-factory-podcast-6380151/mark-deboer-senior-vice-president-sales-darwill.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}