{"podcast":{"title":"The Tech M&A Podcast","slug":"the-tech-m-a-podcast-688826","podcast_index_feed_id":688826,"rss_url":"https://corumgroup.libsyn.com/rss","website_url":"http://www.corumgroup.com","image_url":"https://static.libsyn.com/p/assets/6/f/7/c/6f7c31589a344969e55e3c100dce7605/TMNA-COVER_FINAL.png","author":"Heidi Owen","episode_count":99,"summary":"The Tech M&A Podcast pulls from the best of the Tech M&A Monthly webcast, hosted by Corum Group, the global leader in technology mergers and acquisitions. The podcast features special reports on sectors, buyers, trends and M&A processes, as well as panel discussions and interviews featuring both recent sellers and major tech buyers like Google, Microsoft, Salesforce and others.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/the-tech-m-a-podcast-688826"},"episode":{"title":"Episode 100: Inside the Deal with Seth Freedman","slug":"episode-100-inside-the-deal-with-seth-freedman","published_at":"2026-04-27T18:55:00+00:00","page_url":"https://stenobird.com/podcast/the-tech-m-a-podcast-688826/episode-100-inside-the-deal-with-seth-freedman","show_page_url":"https://stenobird.com/podcast/the-tech-m-a-podcast-688826","url":"https://corumgroup.libsyn.com/episode-100-inside-the-deal-with-seth-freedman","audio_url":"https://traffic.libsyn.com/secure/corumgroup/TMNAPODCAST_EP94_Seth_Freedman.mp3?dest-id=102536","summary":"In this episode of the Tech M&A Podcast, we chat with Seth Freedman , founder of Intelligent Observation , to explore the realities of building, scaling, and ultimately exiting a venture-backed software business. Over a six-year period, Seth grew the company from startup to acquisition, navigating the pressures of institutional capital and the strategic decisions that come with sustained growth. Seth shares how a timely outreach from Corum initiated his M&A journey and walks through the board-level decision between raising additional capital versus pursuing a sale. He offers candid insight into the emotional transition founders experience post-exit, the demands of running a company while selling it, and how a strategic \"hiatus\" period allowed Intelligent Observation to strengthen key metrics—particularly churn—before returning to market with a stronger position and a clearer value story. Takeaways Exits are a strategic fork in the road: For VC-backed companies, selling is often weighed directly against raising more capital and scaling further. Timing and positioning matter: Going to market before the business is fully prepared can limit outcomes—and knowing when to pause can create leverage. A hiatus can add real value: Stepping back to address how churn and sustaining growth can significantly improve buyer confidence and valuation. Selling while operating is demanding: Founders must balance diligence, negotiations, and day-to-day leadership at the same time. Expect the personal transition: The emotional shift after an exit often begins once the deal is done, not before. Timestamps 00:00 – Pre-roll and setup: audio, video, and resetting the take 01:09 – Introducing Seth Freedman and Intelligent Observation 02:04 – How Seth first learned about Corum and why the…","meta_description":"In this episode of the Tech M&A Podcast, we chat with Seth Freedman , founder of Intelligent Observation , to explore the realities of building, scali…","key_points":[],"chapters":[],"topics":[],"duration_seconds":549,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-tech-m-a-podcast-688826/episodes/episode-100-inside-the-deal-with-seth-freedman/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-tech-m-a-podcast-688826/episode-100-inside-the-deal-with-seth-freedman.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}