{"podcast":{"title":"The Successful Bookkeeper Podcast","slug":"the-successful-bookkeeper-podcast-404887","podcast_index_feed_id":404887,"rss_url":"https://feeds.transistor.fm/the-successful-bookkeeper-podcast","website_url":"https://www.thesuccessfulbookkeeper.com/podcast","image_url":"https://img.transistorcdn.com/fURSEReYj6Swwzcr7OQ0ogv3nUiYOrzt0kAX9sQ09IY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZmRl/YzcyMDQwZmQ2NGUw/YTk4MGY1NTAzNGQ3/N2NhZi5wbmc.jpg","author":"Michael Palmer","episode_count":542,"summary":"The Successful Bookkeeper Podcast is a weekly show to help increase your confidence, work smarter and build a business you love. Each week you'll listen to inspiring guests who will share their success secrets, so you can take your bookkeeping enterprise and life to another level. Some of them include New York Times Best-Selling Author of E-Myth, Michael E. Gerber, Pure Bookkeeping Co-Founder, Debbie Roberts, the host of The Productive Woman podcast, Laura McClellan and the author of *I Know How She Does It*, Laura Vanderkam. If you're a bookkeeping business owner who is looking for an uplifting, entertaining and informative podcast exclusively for YOU then you have arrived at the right place! Get ready because your journey towards success begins — now. Your Host Michael Palmer is an acclaimed business coach who has helped hundreds of bookkeepers across the world push through their fears and exponentially grow their businesses and achieve the quality of life they've always wanted.","last_synced_at":"2026-07-28T20:19:17.185129+00:00","page_url":"https://stenobird.com/podcast/the-successful-bookkeeper-podcast-404887"},"episode":{"title":"EP532: Natalia Zacharin - Price It And Zip It: How Confident Pricing Funds Real Growth - Part 2","slug":"ep532-natalia-zacharin-price-it-and-zip-it-how-confident-pricing-funds-real-growth-part-2","published_at":"2026-05-19T10:00:00+00:00","page_url":"https://stenobird.com/podcast/the-successful-bookkeeper-podcast-404887/ep532-natalia-zacharin-price-it-and-zip-it-how-confident-pricing-funds-real-growth-part-2","show_page_url":"https://stenobird.com/podcast/the-successful-bookkeeper-podcast-404887","url":"https://www.thesuccessfulbookkeeper.com/podcast/natalia-zacharin-price-it-and-zip-it-how-confident-pricing","audio_url":"https://media.transistor.fm/3e236317/b54c803f.mp3","summary":"See what the team at The Successful Bookkeeper has on right now → If you've ever quoted a price, panicked at the silence, and then talked yourself into a discount before the prospect even responded — this episode is for you. In the finale of this two-part series, Natalia Zacharin, Founder and Principal of Zacharin Consulting, picks up where she left off: taking a firm from underpriced and overworked to a multi-million-dollar operation built on confident pricing, high-caliber hires, and fractional CFO services that change businesses from the inside out. Chapters [00:00] Cold open and episode intro [01:37] Non-negotiables and self-care [04:48] The hiring formula and pricing shift [08:00] Price it and zip it [11:00] Joining a mastermind, betting on herself [13:30] Building referrals and CFO services [17:30] What fractional CFO work really looks like [23:00] AI, pricing pressure, and quality [26:30] Hiring up and scaling out of production [29:00] Final advice and where to find Natalia The Moment She Stopped Underselling For a long time, Natalia was closing deals she immediately regretted. She'd set a minimum of $500 a month, get on the sales call, hit silence — and before the prospect could say a word, she'd already dropped the number. \"I would get off the call and then be mad at myself because I did it again,\" she says. The fix was deceptively simple: state the price and stop talking. That uncomfortable pause exists for the client to process, ask questions, or push back — and it's not your job to fill it. Learning to sit in that silence was the turning point that finally gave her room to hire. The Hiring Formula Behind the Growth Natalia uses a straightforward formula: between $200,000 and $300,000 in gross revenue per employee. She was at $300,000 and wanted to hire — bu…","meta_description":"See what the team at The Successful Bookkeeper has on right now → If you've ever quoted a price, panicked at the silence, and then talked yourself into a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2430,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-successful-bookkeeper-podcast-404887/episodes/ep532-natalia-zacharin-price-it-and-zip-it-how-confident-pricing-funds-real-growth-part-2/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-successful-bookkeeper-podcast-404887/ep532-natalia-zacharin-price-it-and-zip-it-how-confident-pricing-funds-real-growth-part-2.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}