{"podcast":{"title":"The Successful Bookkeeper Podcast","slug":"the-successful-bookkeeper-podcast-404887","podcast_index_feed_id":404887,"rss_url":"https://feeds.transistor.fm/the-successful-bookkeeper-podcast","website_url":"https://www.thesuccessfulbookkeeper.com/podcast","image_url":"https://img.transistorcdn.com/fURSEReYj6Swwzcr7OQ0ogv3nUiYOrzt0kAX9sQ09IY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZmRl/YzcyMDQwZmQ2NGUw/YTk4MGY1NTAzNGQ3/N2NhZi5wbmc.jpg","author":"Michael Palmer","episode_count":542,"summary":"The Successful Bookkeeper Podcast is a weekly show to help increase your confidence, work smarter and build a business you love. Each week you'll listen to inspiring guests who will share their success secrets, so you can take your bookkeeping enterprise and life to another level. Some of them include New York Times Best-Selling Author of E-Myth, Michael E. Gerber, Pure Bookkeeping Co-Founder, Debbie Roberts, the host of The Productive Woman podcast, Laura McClellan and the author of *I Know How She Does It*, Laura Vanderkam. If you're a bookkeeping business owner who is looking for an uplifting, entertaining and informative podcast exclusively for YOU then you have arrived at the right place! Get ready because your journey towards success begins — now. Your Host Michael Palmer is an acclaimed business coach who has helped hundreds of bookkeepers across the world push through their fears and exponentially grow their businesses and achieve the quality of life they've always wanted.","last_synced_at":"2026-07-28T20:19:17.185129+00:00","page_url":"https://stenobird.com/podcast/the-successful-bookkeeper-podcast-404887"},"episode":{"title":"EP530: Ashley Jocic - No Time, No Problem: Building A Virtual Firm During Life Chaos","slug":"ep530-ashley-jocic-no-time-no-problem-building-a-virtual-firm-during-life-chaos","published_at":"2026-05-05T10:00:00+00:00","page_url":"https://stenobird.com/podcast/the-successful-bookkeeper-podcast-404887/ep530-ashley-jocic-no-time-no-problem-building-a-virtual-firm-during-life-chaos","show_page_url":"https://stenobird.com/podcast/the-successful-bookkeeper-podcast-404887","url":"https://www.thesuccessfulbookkeeper.com/podcast/ashley-jocic-no-time-no-problem-building-a-virtual-firm","audio_url":"https://media.transistor.fm/f77c0e7a/4b242307.mp3","summary":"See what the team at The Successful Bookkeeper has on right now → Ashley Jocic started Florida Keys Bookkeeping at one of the most turbulent moments imaginable: a separation, COVID shutdowns, and a career pivot — all at once. What followed was five years of growing a fully virtual bookkeeping firm while navigating a new marriage, a daughter, an international move to Serbia, and twins. This episode is a masterclass in building something real when life refuses to slow down. Chapters [00:00] Life chaos that sparked the business [04:18] Early career and Bookkeeper Launch [07:04] Finding the first clients [10:40] Newborn, new marriage, slow growth [13:28] Twins force a systemization sprint [18:35] Running a US firm from Serbia [25:11] Building referral relationships [32:10] Plans for intentional growth [40:55] Protecting your work time Starting From a Real Moment Ashley's path into bookkeeping started with her dad. She'd been handling his books and noticed something: \"I remember seeing the relief on his face when he knew his bookkeeping and his bills were handled.\" That moment made her realize bookkeeping is more than data entry — it lifts a genuine mental burden from business owners. Combined with a background in government accounting and a timely refresh through the Bookkeeper Launch course, she had what she needed to start. Growing Slowly — On Purpose Ashley's early client growth was deliberate and unhurried, mostly driven by a professional website and a referral from her father's network. \"If someone called me and wanted a bookkeeper, I ended up doing their bookkeeping,\" she says. There was no aggressive outreach strategy at first — and that was fine. Her constraints as a new stay-at-home mom meant slow, steady growth was the only kind that fit. She and her husband aime…","meta_description":"See what the team at The Successful Bookkeeper has on right now → Ashley Jocic started Florida Keys Bookkeeping at one of the most turbulent moments imagi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1724,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-successful-bookkeeper-podcast-404887/episodes/ep530-ashley-jocic-no-time-no-problem-building-a-virtual-firm-during-life-chaos/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-successful-bookkeeper-podcast-404887/ep530-ashley-jocic-no-time-no-problem-building-a-virtual-firm-during-life-chaos.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}