{"podcast":{"title":"The Successful Bookkeeper Podcast","slug":"the-successful-bookkeeper-podcast-404887","podcast_index_feed_id":404887,"rss_url":"https://feeds.transistor.fm/the-successful-bookkeeper-podcast","website_url":"https://www.thesuccessfulbookkeeper.com/podcast","image_url":"https://img.transistorcdn.com/fURSEReYj6Swwzcr7OQ0ogv3nUiYOrzt0kAX9sQ09IY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZmRl/YzcyMDQwZmQ2NGUw/YTk4MGY1NTAzNGQ3/N2NhZi5wbmc.jpg","author":"Michael Palmer","episode_count":542,"summary":"The Successful Bookkeeper Podcast is a weekly show to help increase your confidence, work smarter and build a business you love. Each week you'll listen to inspiring guests who will share their success secrets, so you can take your bookkeeping enterprise and life to another level. Some of them include New York Times Best-Selling Author of E-Myth, Michael E. Gerber, Pure Bookkeeping Co-Founder, Debbie Roberts, the host of The Productive Woman podcast, Laura McClellan and the author of *I Know How She Does It*, Laura Vanderkam. If you're a bookkeeping business owner who is looking for an uplifting, entertaining and informative podcast exclusively for YOU then you have arrived at the right place! Get ready because your journey towards success begins — now. Your Host Michael Palmer is an acclaimed business coach who has helped hundreds of bookkeepers across the world push through their fears and exponentially grow their businesses and achieve the quality of life they've always wanted.","last_synced_at":"2026-07-28T20:19:17.185129+00:00","page_url":"https://stenobird.com/podcast/the-successful-bookkeeper-podcast-404887"},"episode":{"title":"EP529: Anne Napolitano - Stop Undercharging: How To Price & Sell Advisory Services","slug":"ep529-anne-napolitano-stop-undercharging-how-to-price-sell-advisory-services","published_at":"2026-04-28T10:00:00+00:00","page_url":"https://stenobird.com/podcast/the-successful-bookkeeper-podcast-404887/ep529-anne-napolitano-stop-undercharging-how-to-price-sell-advisory-services","show_page_url":"https://stenobird.com/podcast/the-successful-bookkeeper-podcast-404887","url":"https://www.thesuccessfulbookkeeper.com/anne-napolitano-stop-undercharging-how-to-price-and-sell","audio_url":"https://media.transistor.fm/0a7a1331/eb76e4eb.mp3","summary":"See what the team at The Successful Bookkeeper has on right now → Anne Napolitano started her firm a decade ago as a solopreneur with an accounting degree, a background as a controller for Hermès of Paris, and a stint as a personal chef. Today she runs a 10-person firm with a specialty niche in food and beverage — and she has learned, often the hard way, how to charge what her work is actually worth. This episode is a practical, honest conversation about building advisory services into a bookkeeping firm, pricing with confidence, and communicating value so clients never have to wonder what you do for them. Chapters [00:00] Anne's Background and Firm Journey [05:03] Early Mistakes and Hard Lessons [09:07] Building Advisory Into the Practice [12:24] Tools, Confidence, and Clean Data [14:33] Selling Advisory to Skeptical Clients [18:20] Segmenting Clients for Higher-Tier Work [20:42] Packaging and Proposals That Work [23:34] Pricing Courage and Recovering from Undercharging [28:19] Communicating Value Before Clients Leave [30:29] Pivotal Moments and What She'd Do Differently From Bookkeeping to Advisory: It Takes Time to Grow Into It Anne didn't launch as a full advisory firm on day one — the advisory side evolved as her confidence and team grew. She credits closing the books fast (her target is the 10th–15th of each month) as the foundation that makes advisory possible. \"The faster we can get the bookkeeping done, that allows us 2 weeks at the end of the month to meet with clients and to do the advisory type of work that we really enjoy.\" Without clean, timely data, there's nothing to advise on. Selling Advisory When Clients Don't Know They Need It Many clients assume advisory is bundled into their basic bookkeeping fee. Anne's approach is to start with bookkeeping, buil…","meta_description":"See what the team at The Successful Bookkeeper has on right now → Anne Napolitano started her firm a decade ago as a solopreneur with an accounting degree…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2087,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-successful-bookkeeper-podcast-404887/episodes/ep529-anne-napolitano-stop-undercharging-how-to-price-sell-advisory-services/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-successful-bookkeeper-podcast-404887/ep529-anne-napolitano-stop-undercharging-how-to-price-sell-advisory-services.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}