{"podcast":{"title":"The Successful Bookkeeper Podcast","slug":"the-successful-bookkeeper-podcast-404887","podcast_index_feed_id":404887,"rss_url":"https://feeds.transistor.fm/the-successful-bookkeeper-podcast","website_url":"https://www.thesuccessfulbookkeeper.com/podcast","image_url":"https://img.transistorcdn.com/fURSEReYj6Swwzcr7OQ0ogv3nUiYOrzt0kAX9sQ09IY/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lZmRl/YzcyMDQwZmQ2NGUw/YTk4MGY1NTAzNGQ3/N2NhZi5wbmc.jpg","author":"Michael Palmer","episode_count":542,"summary":"The Successful Bookkeeper Podcast is a weekly show to help increase your confidence, work smarter and build a business you love. Each week you'll listen to inspiring guests who will share their success secrets, so you can take your bookkeeping enterprise and life to another level. Some of them include New York Times Best-Selling Author of E-Myth, Michael E. Gerber, Pure Bookkeeping Co-Founder, Debbie Roberts, the host of The Productive Woman podcast, Laura McClellan and the author of *I Know How She Does It*, Laura Vanderkam. If you're a bookkeeping business owner who is looking for an uplifting, entertaining and informative podcast exclusively for YOU then you have arrived at the right place! Get ready because your journey towards success begins — now. Your Host Michael Palmer is an acclaimed business coach who has helped hundreds of bookkeepers across the world push through their fears and exponentially grow their businesses and achieve the quality of life they've always wanted.","last_synced_at":"2026-07-28T20:19:17.185129+00:00","page_url":"https://stenobird.com/podcast/the-successful-bookkeeper-podcast-404887"},"episode":{"title":"EP515: Jonathan Stark - Why Hourly Billing Is Holding Your Bookkeeping Firm Back","slug":"ep515-jonathan-stark-why-hourly-billing-is-holding-your-bookkeeping-firm-back","published_at":"2026-01-27T11:00:00+00:00","page_url":"https://stenobird.com/podcast/the-successful-bookkeeper-podcast-404887/ep515-jonathan-stark-why-hourly-billing-is-holding-your-bookkeeping-firm-back","show_page_url":"https://stenobird.com/podcast/the-successful-bookkeeper-podcast-404887","url":"https://share.transistor.fm/s/16d34bb4","audio_url":"https://media.transistor.fm/16d34bb4/a432733e.mp3","summary":"\"The hardest thing is to not try and solve their problem in the sales interview, just listen to the business case, and then come up with clever ways to achieve that business case really as easily as you possibly can. So you're looking for smaller projects, not bigger projects. It's, it's a complete mind shift.\" -Jonathan Stark Jonathan Stark, author of Hourly Billing is Nuts , breaks down why hourly billing holds you back. He shares how shifting to value-based pricing changes your income, your clients, and your time. Jonathan explains how writing, teaching, and niching help you stand out, and why clients buy outcomes, peace of mind, and confidence, not hours. In this interview, you'll also learn: Why hourly billing rewards inefficiency & limits growth What mindset shifts you need to stop selling time How specialization & authority support higher pricing To learn more about Jonathan, click here . Get a copy of his book, Hourly Billing Is Nuts, at this link . Connect with him on LinkedIn . Time Stamps 00:58 – Why hourly billing is nuts & how Jonathan discovered it 04:00 – Discovering value-based fees & applying them in year one 05:40 – Breaking the habit of scoping during sales calls 09:18 – Pricing options based on outcomes, not deliverables 11:30 – How fixed pricing improves trust & client behavior 16:21 – Connecting your work to revenue growth or cost reduction 18:55 – Selling peace of mind as a measurable outcome 20:58 – Why working fewer hours should not mean earning less 22:31 – How AI & automation increase value, not risk 25:35 – Why predictable pricing benefits both you & your clients 29:00 – Identifying what different clients truly value 31:09 – Letting go of poor-fit clients to grow sustainably 36:10 – Why Jonathan wrote Hourly Billi…","meta_description":"\"The hardest thing is to not try and solve their problem in the sales interview, just listen to the business case, and then come up with clever ways to ac…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3096,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-successful-bookkeeper-podcast-404887/episodes/ep515-jonathan-stark-why-hourly-billing-is-holding-your-bookkeeping-firm-back/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-successful-bookkeeper-podcast-404887/ep515-jonathan-stark-why-hourly-billing-is-holding-your-bookkeeping-firm-back.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}