{"podcast":{"title":"The Strong New York Podcast","slug":"the-strong-new-york-podcast-6922708","podcast_index_feed_id":6922708,"rss_url":"https://feeds.transistor.fm/strong-as-fuck-podcast","website_url":"http://strongnewyork.com","image_url":"https://img.transistorcdn.com/kcc3jiUZeOZHo5FKG7jNjVmrlpBNyUeKaHTxcYNlboA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ODY5/ODY1MDY4ZWQyNzg0/OWQxOThmY2JlMTc3/MDExOC5qcGc.jpg","author":"Kenny Santucci","episode_count":86,"summary":"Being STRONG is more than just how much weight you can lift. The Strong New York Podcast is dedicated to inspiring you to become your strongest self- in the gym, in business, in relationships and in life. Join Kenny as he sits down with his strong as fuck buddies and shoots the shit on what it takes to be strong willed, strong minded and physically strong. Season one features everyone from entrepreneurs and local business owners to doctors and industry leaders in the fitness and wellness space. With over a decade of experience, Kenny Santucci has made himself known as one of New York City’s top trainers and a thought leader in the health and wellness industry. After transforming his life at 15 years old through fitness, Kenny made it his mission to transform the lives of those around him. Kenny has trained some of Hollywood’s biggest stars, including Jon Bon Jovi, Liev Schreiber, and Frank Ocean, and has been tapped as a fitness expert sharing his training approach with Men’s Health, Men’s Journal, Runner's World, SHAPE, Well+Good, among other publications. Kenny is the creator of STRONG New York, NYC's only Health and Fitness Expo. Strong New York is an immersive day of workouts,…","last_synced_at":"2026-07-30T00:17:47.692514+00:00","page_url":"https://stenobird.com/podcast/the-strong-new-york-podcast-6922708"},"episode":{"title":"The Future of Clean Caffeine with Richard Mumby, CEO of Wip Energy","slug":"the-future-of-clean-caffeine-with-richard-mumby-ceo-of-wip-energy","published_at":"2026-06-17T12:00:00+00:00","page_url":"https://stenobird.com/podcast/the-strong-new-york-podcast-6922708/the-future-of-clean-caffeine-with-richard-mumby-ceo-of-wip-energy","show_page_url":"https://stenobird.com/podcast/the-strong-new-york-podcast-6922708","url":"https://share.transistor.fm/s/21df3e69","audio_url":"https://media.transistor.fm/21df3e69/d1d3f624.mp3","summary":"What if you could get all the energy of a pre-workout or energy drink — without the bloat, the bubbles, or the $6 price tag? Richard Mumby, CEO of Wip Energy, is betting the answer fits in the palm of your hand. In this episode of the Strong New York Podcast, host Kenny Santucci sits down with Richard to break down why Wip's clean caffeine pouches are disrupting a multi-billion dollar industry — and why 85% of Americans who already consume caffeine daily are ready for something smarter. In this episode, we cover: - Why energy drinks are losing ground to caffeine pouches — and what makes the pouch delivery system so effective - The truth about caffeine: how much is too much, and why it's one of the most studied and beneficial ingredients in the world - How Wip went from a 2-year stealth formulation phase to hitting 10,000+ retail doors (Wawa, Murphy's, Quick Trip, and more) - The CEO's journey from Wall Street finance to leading a next-gen consumer brand - Why your mindset matters as much as your macros — and the powerful lesson Richard learned watching his 83-year-old father give himself a pep talk - The untapped consumer: why Wip isn't just for gym-goers, but for everyone hustling through a demanding day Plus: Richard and Kenny talk about the upcoming Strong New York event (September 26th at The Glass House), influencer marketing strategy, festival season, and what's next for Wip. CONNECT: Follow Richard: @rpmumby Follow Wip Energy: @wipenergy Follow Kenny: @kennysantucci Follow Strong New York: @strongnewyork This episode is sponsored by Celsius, the energy drink that fuels every Strong New York workout. Visit @celsiusofficial on Instagram to see all of their new flavors! This episode is sponsored by Marek Health. Optimize your hormones, recovery, and performance. by…","meta_description":"What if you could get all the energy of a pre-workout or energy drink — without the bloat, the bubbles, or the $6 price tag? Richard Mumby, CEO of Wip Ene…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3471,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-strong-new-york-podcast-6922708/episodes/the-future-of-clean-caffeine-with-richard-mumby-ceo-of-wip-energy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-strong-new-york-podcast-6922708/the-future-of-clean-caffeine-with-richard-mumby-ceo-of-wip-energy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}