{"podcast":{"title":"The Strong New York Podcast","slug":"the-strong-new-york-podcast-6922708","podcast_index_feed_id":6922708,"rss_url":"https://feeds.transistor.fm/strong-as-fuck-podcast","website_url":"http://strongnewyork.com","image_url":"https://img.transistorcdn.com/kcc3jiUZeOZHo5FKG7jNjVmrlpBNyUeKaHTxcYNlboA/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83ODY5/ODY1MDY4ZWQyNzg0/OWQxOThmY2JlMTc3/MDExOC5qcGc.jpg","author":"Kenny Santucci","episode_count":86,"summary":"Being STRONG is more than just how much weight you can lift. The Strong New York Podcast is dedicated to inspiring you to become your strongest self- in the gym, in business, in relationships and in life. Join Kenny as he sits down with his strong as fuck buddies and shoots the shit on what it takes to be strong willed, strong minded and physically strong. Season one features everyone from entrepreneurs and local business owners to doctors and industry leaders in the fitness and wellness space. With over a decade of experience, Kenny Santucci has made himself known as one of New York City’s top trainers and a thought leader in the health and wellness industry. After transforming his life at 15 years old through fitness, Kenny made it his mission to transform the lives of those around him. Kenny has trained some of Hollywood’s biggest stars, including Jon Bon Jovi, Liev Schreiber, and Frank Ocean, and has been tapped as a fitness expert sharing his training approach with Men’s Health, Men’s Journal, Runner's World, SHAPE, Well+Good, among other publications. Kenny is the creator of STRONG New York, NYC's only Health and Fitness Expo. Strong New York is an immersive day of workouts,…","last_synced_at":"2026-07-30T00:17:47.692514+00:00","page_url":"https://stenobird.com/podcast/the-strong-new-york-podcast-6922708"},"episode":{"title":"He Spent 13 Years Building the Brand You Just Discovered - Sam Nebel, Co-Founder of Goodwipes","slug":"he-spent-13-years-building-the-brand-you-just-discovered-sam-nebel-co-founder-of-goodwipes","published_at":"2026-05-20T12:00:00+00:00","page_url":"https://stenobird.com/podcast/the-strong-new-york-podcast-6922708/he-spent-13-years-building-the-brand-you-just-discovered-sam-nebel-co-founder-of-goodwipes","show_page_url":"https://stenobird.com/podcast/the-strong-new-york-podcast-6922708","url":"https://share.transistor.fm/s/79e7fa96","audio_url":"https://media.transistor.fm/79e7fa96/1e86beef.mp3","summary":"What does it actually take to build a consumer brand from scratch — bootstrapped, broke, and selling something nobody wanted to talk about? On this week's episode, Sam Nebel, Co-Founder of Goodwipes, sits down with Kenny to share the unfiltered 13-year journey of turning a Ziploc bag full of wipes at Florida State tailgates into the fastest-growing flushable wipe brand in the country, now on shelves at Walmart, Target, and Kroger. In this episode: Why Sam turned down a $1M acquisition offer (when they were already doing $1M+ in sales) The credit card hacks, merchant cash advances, and \"sharky\" financing tricks that kept them alive early on How a rebrand done entirely in-house launched them into retail dominance The Olipop collab, Wet January campaign, and why going all-in on partnerships actually works What 13 years of an \"accordion body\" and entrepreneurial grind taught Sam about mental health and staying in the game If you think overnight success is real, this episode will change your mind. Follow Goodwipes: @goodwipes on all platforms | Available at Walmart, Target, Amazon & Kroger This episode is sponsored by Celsius. Visit @celsiusofficial on Instagram to see all of their new flavors! This episode is sponsored by Marek Health. Visit marekhealth.com and use code KENNY at checkout for 10% Marek Diagnostics, Supplements and the Marek Health Guided Optimization signup. 00:00 Podcast Welcome Sponsors 00:29 Goodwipes Intro Bathroom Talk 01:57 Origin Story Frat House 02:41 Long Road to Growth 04:50 Rebrand Packaging Strategy 06:59 Manufacturing Testing Basics 10:04 Bootstrapping Rough Years 12:01 Funding Retail Scale Up 16:58 Field Marketing DNA 19:14 Taboo to Mainstream IBS 21:03 Collabs Ollipop Influencers 24:26 Making Partnerships Work 25:13 Breakthrough Moments 2…","meta_description":"What does it actually take to build a consumer brand from scratch — bootstrapped, broke, and selling something nobody wanted to talk about? On this week's…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3100,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-strong-new-york-podcast-6922708/episodes/he-spent-13-years-building-the-brand-you-just-discovered-sam-nebel-co-founder-of-goodwipes/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-strong-new-york-podcast-6922708/he-spent-13-years-building-the-brand-you-just-discovered-sam-nebel-co-founder-of-goodwipes.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}