{"podcast":{"title":"The STR Sisterhood","slug":"the-str-sisterhood-5796781","podcast_index_feed_id":5796781,"rss_url":"https://feeds.captivate.fm/the-str-sisterhood/","website_url":"https://staceystjohn.com/","image_url":"https://artwork.captivate.fm/980d6a48-fbe3-44fb-a1f4-f8c0714e3fc1/the-str-sisterhood-cover-art.jpg","author":"Stacey St. John","episode_count":185,"summary":"Whether you’re brand new to Airbnb or an experienced Superhost, you’re giving yourself the gift of financial freedom and FUN when you enter the short-term rental space. If there’s anyone who knows this, it’s Stacey St. John. She built a 7-figure STR portfolio in less than two years and was able to leave her W2 thanks to the earnings from her properties. Today, she’s living the life she was always meant to live – on her terms. And on her new podcast, The STR Sisterhood, she’s sharing how you can, too! On this show, it’s all about you and your short-term rental journey. You’ll hear actionable advice from industry experts as well as inspiring stories from real women about their experiences, achievements, frustrations, and challenges…and how they’ve managed to turn their short-term rental dreams into reality. If you’re an ambitious woman who’s looking to have a 5-star Airbnb business on your hands without having to sacrifice the things you love, then tune in every week for all the goodness!","last_synced_at":"2026-06-16T14:17:47.351647+00:00","page_url":"https://stenobird.com/podcast/the-str-sisterhood-5796781"},"episode":{"title":"The Secret to Scroll-Stopping STR Photos with Nicole Alexander","slug":"the-secret-to-scroll-stopping-str-photos-with-nicole-alexander","published_at":"2026-01-06T04:00:00+00:00","page_url":"https://stenobird.com/podcast/the-str-sisterhood-5796781/the-secret-to-scroll-stopping-str-photos-with-nicole-alexander","show_page_url":"https://stenobird.com/podcast/the-str-sisterhood-5796781","url":"https://staceystjohn.com/","audio_url":"https://episodes.captivate.fm/episode/48a269d7-5ccc-4a25-8eb1-003a4153e05f.mp3","summary":"Ever scroll past a vacation rental photo and feel like you had to stay there—like, yesterday? That’s not an accident. That’s story-driven strategy at work. In this episode, I’m joined by the incredible Nicole Alexander—a woman who’s mastered the art of making STRs look so inviting, guests can’t help but click “Book Now.” We talk about: How Nicole went from wedding photography to capturing the soul of spaces Her three-month adventure across Europe, camera in hand, documenting dreamy cabins Why cozy corners, golden light, and personal touches matter more than you think But this isn’t just about pretty pictures. It’s about creating an emotional connection. Nicole walks us through her process—how she uncovers what makes a property special and translates it into visuals that spark curiosity, desire, and trust. You’ll hear why professional photography isn’t just a “nice to have.” It’s a brand builder. A booking booster. A guest experience enhancer. If you’ve ever wondered whether great photos really move the needle in your STR business... this conversation will open your eyes. Get ready to rethink how you show up online—and how guests see your property through the lens of story. HIGHLIGHTS AND KEY POINTS: [01:03] A short introduction about our guest Nicole Alexander, and how she got started in the short-term rental industry [03:01] Nicole’s shift from wedding photography to cabin photography, and her approach to translating storytelling and vision into impactful property photography [07:46] Why it's so important for hosts to invest in high quality story driven images, instead of just hiring a real estate photographer, or snapping their own pictures with their iPhone [12:22] Nicole’s emphasis on atmospheric moments as the emotional bridge that turns a property into an experie…","meta_description":"Ever scroll past a vacation rental photo and feel like you had to stay there—like, yesterday? That’s not an accident. That’s story-driven strategy at work…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2689,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-str-sisterhood-5796781/episodes/the-secret-to-scroll-stopping-str-photos-with-nicole-alexander/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-str-sisterhood-5796781/the-secret-to-scroll-stopping-str-photos-with-nicole-alexander.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}