{"podcast":{"title":"The STR Sisterhood","slug":"the-str-sisterhood-5796781","podcast_index_feed_id":5796781,"rss_url":"https://feeds.captivate.fm/the-str-sisterhood/","website_url":"https://staceystjohn.com/","image_url":"https://artwork.captivate.fm/980d6a48-fbe3-44fb-a1f4-f8c0714e3fc1/the-str-sisterhood-cover-art.jpg","author":"Stacey St. John","episode_count":185,"summary":"Whether you’re brand new to Airbnb or an experienced Superhost, you’re giving yourself the gift of financial freedom and FUN when you enter the short-term rental space. If there’s anyone who knows this, it’s Stacey St. John. She built a 7-figure STR portfolio in less than two years and was able to leave her W2 thanks to the earnings from her properties. Today, she’s living the life she was always meant to live – on her terms. And on her new podcast, The STR Sisterhood, she’s sharing how you can, too! On this show, it’s all about you and your short-term rental journey. You’ll hear actionable advice from industry experts as well as inspiring stories from real women about their experiences, achievements, frustrations, and challenges…and how they’ve managed to turn their short-term rental dreams into reality. If you’re an ambitious woman who’s looking to have a 5-star Airbnb business on your hands without having to sacrifice the things you love, then tune in every week for all the goodness!","last_synced_at":"2026-06-16T14:17:47.351647+00:00","page_url":"https://stenobird.com/podcast/the-str-sisterhood-5796781"},"episode":{"title":"The ROI of Design: How Strategy and Story Create Standout STRs with Courtney Petrovich","slug":"the-roi-of-design-how-strategy-and-story-create-standout-strs-with-courtney-petrovich","published_at":"2026-05-19T04:00:00+00:00","page_url":"https://stenobird.com/podcast/the-str-sisterhood-5796781/the-roi-of-design-how-strategy-and-story-create-standout-strs-with-courtney-petrovich","show_page_url":"https://stenobird.com/podcast/the-str-sisterhood-5796781","url":"https://staceystjohn.com/","audio_url":"https://episodes.captivate.fm/episode/6c4a812d-a782-41a4-8dcb-e3837a1f85c6.mp3","summary":"What if the difference between an average short-term rental and a standout, revenue-driving asset came down to story, strategy, and a few well-placed details on your walls? Most hosts view design as a finishing touch; my guest today views it as the core of the investment. In this episode, I’m joined by designer, investor, and boutique hotel visionary Courtney Petrovich of Denori Designs. We’re talking about the intersection of high-level underwriting and high-impact creativity, and how you can use that balance to build properties that truly perform. We dive into: Why every creative choice, from a hot tub to a fire pit, must be backed by AirDNA data, pro formas, and a clear path to ROI Designing for operational reality, turnover efficiency, and the hard truth about why white sofas and kids don't mix How to create local resonance using custom pieces, regional cookbooks, and art that actually reflects the property’s location A deep dive into using wallpaper at the beach, including how to handle humidity, vetting installers, and spotting quality paper. How Courtney is translating STR logic into the boutique hotel world with a massive project in Page, Arizona. Courtney pulls back the curtain on how a site visit and a fascination with local history can lead to a hotel concept that investors instantly understand and get behind. You’ll hear how she rethinks everything from lobby layouts to \"cold plunge\" amenities, ensuring that every design choice serves both the guest’s emotions and the owner’s bottom line. If you’ve been thinking of design as an optional expense rather than a strategic business tool, this conversation will completely shift your perspective. Get ready to start designing spaces that are profitable, operationally smart, and impossible to scroll past. HIGHLIGHTS…","meta_description":"What if the difference between an average short-term rental and a standout, revenue-driving asset came down to story, strategy, and a few well-placed deta…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2832,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-str-sisterhood-5796781/episodes/the-roi-of-design-how-strategy-and-story-create-standout-strs-with-courtney-petrovich/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-str-sisterhood-5796781/the-roi-of-design-how-strategy-and-story-create-standout-strs-with-courtney-petrovich.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}