{"podcast":{"title":"The StoryBrand Podcast","slug":"the-storybrand-podcast-556745","podcast_index_feed_id":556745,"rss_url":"https://storybrand.libsyn.com/rss","website_url":"https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home","image_url":"https://static.libsyn.com/p/assets/2/9/2/1/29215d94eb5dfc65d959afa2a1bf1c87/SBPOD_Libsyn_Cover_SQ.jpg","author":"StoryBrand.com","episode_count":567,"summary":"Each week on the StoryBrand Podcast host Donald Miller, bestselling author of the book \"Building A StoryBrand\", shares strategies for creating marketing and messaging that make you stand out, connect with customers, and actually grow your business. Get the tools you need to create clear and effective messaging that grows your business at StoryBrand.com.","last_synced_at":"2026-07-27T16:18:25.586554+00:00","page_url":"https://stenobird.com/podcast/the-storybrand-podcast-556745"},"episode":{"title":"#77: Want More Sales? Lower the Cognitive Load in Your Marketing (SUMMER REPLAY)","slug":"77-want-more-sales-lower-the-cognitive-load-in-your-marketing-summer-replay","published_at":"2026-06-22T09:00:00+00:00","page_url":"https://stenobird.com/podcast/the-storybrand-podcast-556745/77-want-more-sales-lower-the-cognitive-load-in-your-marketing-summer-replay","show_page_url":"https://stenobird.com/podcast/the-storybrand-podcast-556745","url":"https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop","audio_url":"https://traffic.libsyn.com/secure/storybrand/SBPOD_77_Replay_2_Cog_Load_-_v2.mp3?dest-id=361398","summary":"This summer, we're replaying some of the most useful episodes from the StoryBrand Podcast — episodes that can help you clarify your message so your marketing can actually drive sales. Today's replay is about cognitive load. The idea is simple: It basically means if your marketing makes people think too hard, they don't buy. This episode dives into the science behind why that is. You'll learn how high cognitive load messaging is hurting your business, and how to make your message easier to understand, remember, and act on. Donald Miller breaks down the concept of \"cognitive load\" and how it silently kills marketing efforts. You'll learn how to simplify your messaging, why \"putting the cookies on the lower shelf\" works, and how a billion-dollar company shifted gears by making its value proposition crystal clear. Whether you're running a political campaign, pitching investors, or just trying to sell more sweaters, this episode shows you how to make your message lighter, clearer, and more effective without dumbing it down. Ready to clarify your message and grow your business? Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand: https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop Visit StoryBrand.com for business training, messaging tools, and resources to help you grow: https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home Follow on Instagram: https://www.instagram.com/storybrand Connect on LinkedIn: https://www.linkedin.com/company/storybrand","meta_description":"This summer, we're replaying some of the most useful episodes from the StoryBrand Podcast — episodes that can help you clarify your message so your market…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1389,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-storybrand-podcast-556745/episodes/77-want-more-sales-lower-the-cognitive-load-in-your-marketing-summer-replay/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-storybrand-podcast-556745/77-want-more-sales-lower-the-cognitive-load-in-your-marketing-summer-replay.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}