{"podcast":{"title":"The StoryBrand Podcast","slug":"the-storybrand-podcast-556745","podcast_index_feed_id":556745,"rss_url":"https://storybrand.libsyn.com/rss","website_url":"https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home","image_url":"https://static.libsyn.com/p/assets/2/9/2/1/29215d94eb5dfc65d959afa2a1bf1c87/SBPOD_Libsyn_Cover_SQ.jpg","author":"StoryBrand.com","episode_count":567,"summary":"Each week on the StoryBrand Podcast host Donald Miller, bestselling author of the book \"Building A StoryBrand\", shares strategies for creating marketing and messaging that make you stand out, connect with customers, and actually grow your business. Get the tools you need to create clear and effective messaging that grows your business at StoryBrand.com.","last_synced_at":"2026-07-27T16:18:25.586554+00:00","page_url":"https://stenobird.com/podcast/the-storybrand-podcast-556745"},"episode":{"title":"#60: The 3-Phase Messaging Campaign That Fuels Sales","slug":"60-the-3-phase-messaging-campaign-that-fuels-sales","published_at":"2026-02-23T09:00:00+00:00","page_url":"https://stenobird.com/podcast/the-storybrand-podcast-556745/60-the-3-phase-messaging-campaign-that-fuels-sales","show_page_url":"https://stenobird.com/podcast/the-storybrand-podcast-556745","url":"https://storybrand.com","audio_url":"https://traffic.libsyn.com/secure/storybrand/SBPOD_060_-_Ad_May_2026_SBYB_-_Mess_Camp_-_v2_Ad.mp3?dest-id=361398","summary":"If you've ever struggled to explain what your business does or felt like your marketing should be converting better, join us for StoryBrand Your Business Live. It's a two-day workshop in Nashville this May 7-8, 2026 where Donald Miller will teach you how to build clear messaging that works. You'll also get direct feedback from StoryBrand Certified Guides so you walk out confident your message connects. Every workshop this year has filled up fast, and this one will too. Register now at http://storybrand.com/live You can have a great product and a smart marketing plan and still lose sales because your message starts in the wrong place. Big companies do it. Small businesses do it. They lead with features, backstory, and big ideas before customers even know why they should care. When that happens, people tune out. It's not that your product isn't good. It's that your message isn't clear fast enough. If customers are bouncing from your website or ignoring your ads, could it be that you're explaining too much before you've earned their attention? In this episode, host Donald Miller shows why the order of your message matters more than you think. Using real business examples, he explains how one simple shift in wording can unlock growth and how starting in the wrong place can quietly stall it. You'll learn how to grab attention, build trust, and guide customers toward a decision without overwhelming them. If you want marketing that actually works, this episode will show you what to say first and what to say next. Connect with Donald Miller on social media: https://www.instagram.com/donaldmiller/ https://www.facebook.com/donaldmillerwords http://StoryBrand.com Building a StoryBrand 2.0 is now available! https://buildingastorybrand.com/?utm_medium=social&utm_source=youtube&…","meta_description":"If you've ever struggled to explain what your business does or felt like your marketing should be converting better, join us for StoryBrand Your Business…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1098,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-storybrand-podcast-556745/episodes/60-the-3-phase-messaging-campaign-that-fuels-sales/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-storybrand-podcast-556745/60-the-3-phase-messaging-campaign-that-fuels-sales.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}