{"podcast":{"title":"The Startup CPG Podcast","slug":"the-startup-cpg-podcast-1235739","podcast_index_feed_id":1235739,"rss_url":"https://feeds.transistor.fm/startupcpg","website_url":"https://startupcpg.transistor.fm/","image_url":"https://img.transistorcdn.com/WNouK7j5vR6Y4BOYi04oDl3hjEsu2FYQMPHcqVNY7hc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.jpg","author":"Startup CPG","episode_count":474,"summary":"The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.","last_synced_at":"2026-08-02T06:22:47.976796+00:00","page_url":"https://stenobird.com/podcast/the-startup-cpg-podcast-1235739"},"episode":{"title":"We're launching Founders & Formulators - Here's Why","slug":"we-re-launching-founders-formulators-here-s-why","published_at":"2026-06-18T07:00:00+00:00","page_url":"https://stenobird.com/podcast/the-startup-cpg-podcast-1235739/we-re-launching-founders-formulators-here-s-why","show_page_url":"https://stenobird.com/podcast/the-startup-cpg-podcast-1235739","url":"https://share.transistor.fm/s/0762bdf0","audio_url":"https://pscrb.fm/rss/p/pdst.fm/e/media.transistor.fm/0762bdf0/954e92f5.mp3","summary":"Host Daniel Scharff sits down with R&D Radio host and food scientist Adam Yee for a special mini episode previewing Startup CPG's first-ever Founders & Formulators event—happening July 12th in Chicago at the Palmer House Hilton, the day before the Institute of Food Technologists (IFT) annual convention. With a room full of formulators already heading to Chicago for IFT, Startup CPG is seizing the moment to bring them together with emerging brands for a speed-dating style matchmaking event. Whether you're still developing your product, struggling with a specific quality issue, or just want expert eyes on what you've built—this event is for you. Adam brings his perspective from both sides of the table—as a food scientist, independent formulator, and former brand founder—to break down how to make the most of five minutes with a formulator, what questions to ask, and how to find the right partner before you even walk in the room. Listen in as they discuss: Why Founders & Formulators exists—and why there's nothing else like it in the industry How formulators think about evaluating a product: vibes, questions, and tasting What brands should bring to the event and how to get the most out of every conversation How to use the Startup CPG Product Developer Directory to research and vet formulators ahead of time The difference between hourly vs. project-based engagements—and why deliverables matter more than anything Why personality and passion are just as important as technical skill when choosing a formulator What makes a great formulator-founder relationship—and how to avoid the most common pitfall Episode Links: 🎟️ Register for Founders & Formulators (July 12, Chicago): https://bit.ly/4w0A75M 🔬 Startup CPG Product Developer Directory: https://startupcpg.com/pr…","meta_description":"Host Daniel Scharff sits down with R&D Radio host and food scientist Adam Yee for a special mini episode previewing Startup CPG's first-ever Founders…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1401,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-startup-cpg-podcast-1235739/episodes/we-re-launching-founders-formulators-here-s-why/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-startup-cpg-podcast-1235739/we-re-launching-founders-formulators-here-s-why.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}