{"podcast":{"title":"The Startup CPG Podcast","slug":"the-startup-cpg-podcast-1235739","podcast_index_feed_id":1235739,"rss_url":"https://feeds.transistor.fm/startupcpg","website_url":"https://startupcpg.transistor.fm/","image_url":"https://img.transistorcdn.com/WNouK7j5vR6Y4BOYi04oDl3hjEsu2FYQMPHcqVNY7hc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.jpg","author":"Startup CPG","episode_count":474,"summary":"The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.","last_synced_at":"2026-08-02T06:22:47.976796+00:00","page_url":"https://stenobird.com/podcast/the-startup-cpg-podcast-1235739"},"episode":{"title":"Founder Feature: Marc Brown of ONOIN","slug":"founder-feature-marc-brown-of-onoin","published_at":"2026-05-15T07:00:00+00:00","page_url":"https://stenobird.com/podcast/the-startup-cpg-podcast-1235739/founder-feature-marc-brown-of-onoin","show_page_url":"https://stenobird.com/podcast/the-startup-cpg-podcast-1235739","url":"https://share.transistor.fm/s/db48d4ba","audio_url":"https://pscrb.fm/rss/p/pdst.fm/e/media.transistor.fm/db48d4ba/d00de403.mp3","summary":"In this episode of the Startup CPG Podcast, host Caitlin Bricker sits down with Marc Brown, founder of ONOIN — a line of shelf-stable, pre-chopped and flavored onions in 100% olive oil designed to save you time and tears in the kitchen. ONOIN comes in four flavors — original, garlic and herb, jalapeño lime, and ginger and lemongrass — and is designed to go on or in anything, from eggs to meatballs to savory oatmeal bowls. Marc is a food scientist with a master's degree from Drexel University and a seriously stacked background: R&D and industrialization at Danone, Head of R&D as employee #8 at Clio Snacks, and R&D and contract manufacturing work at Hain Celestial. He came to founding ONOIN with a rare 360-degree view of the food industry — from bench science to co-manufacturer negotiations to retailer conversations — and shares hard-won lessons throughout this conversation. Together, Caitlin and Marc dig into why chopped onions in a jar hadn't been done before (and why it should have been), the origin story of the ONOIN name (credit goes to his brother-in-law at a backyard grill), and what makes a co-manufacturer relationship truly work. Marc breaks down the three-part pricing transparency framework every brand should demand from their co-man — raw, pack, and toll — and explains why trust and belief in your vision are just as important as the contract. They also get into the realities of early-stage distribution, how to build a velocity story with the right retail partners, and why knowing your product well enough to tell a buyer exactly why they need it on the shelf is non-negotiable. Listen in as they cover: How a graduate school innovation exercise sparked the idea for ONOIN Why shelf-stable pre-chopped onions solve a problem that fresh never fully could…","meta_description":"In this episode of the Startup CPG Podcast, host Caitlin Bricker sits down with Marc Brown, founder of ONOIN — a line of shelf-stable, pre-chopped and fla…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1839,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-startup-cpg-podcast-1235739/episodes/founder-feature-marc-brown-of-onoin/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-startup-cpg-podcast-1235739/founder-feature-marc-brown-of-onoin.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}