{"podcast":{"title":"The Startup CPG Podcast","slug":"the-startup-cpg-podcast-1235739","podcast_index_feed_id":1235739,"rss_url":"https://feeds.transistor.fm/startupcpg","website_url":"https://startupcpg.transistor.fm/","image_url":"https://img.transistorcdn.com/WNouK7j5vR6Y4BOYi04oDl3hjEsu2FYQMPHcqVNY7hc/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hMTFl/MTgxNTNlZTAwZjU1/ZmNmNWM1ZjkwMDg5/NTU4MS5wbmc.jpg","author":"Startup CPG","episode_count":474,"summary":"The top CPG podcast in the world, highlighting stories from founders, buyer spotlights, highly practical industry insights - all to give you a better chance at success.","last_synced_at":"2026-08-02T06:22:47.976796+00:00","page_url":"https://stenobird.com/podcast/the-startup-cpg-podcast-1235739"},"episode":{"title":"Founder Feature: Lex Evan of Lexington Bakes","slug":"founder-feature-lex-evan-of-lexington-bakes","published_at":"2026-05-01T07:00:00+00:00","page_url":"https://stenobird.com/podcast/the-startup-cpg-podcast-1235739/founder-feature-lex-evan-of-lexington-bakes","show_page_url":"https://stenobird.com/podcast/the-startup-cpg-podcast-1235739","url":"https://share.transistor.fm/s/af335349","audio_url":"https://pscrb.fm/rss/p/pdst.fm/e/media.transistor.fm/af335349/acc9f6f1.mp3","summary":"In this episode of the Startup CPG Podcast, host Caitlin Bricker sits down with Lex Evan, founder of LEXINGTON BAKES, a luxury baked goods brand serving protein cookies, protein oat bars, and dessert brownies. But the luxury isn't in the price — it's in the ingredients. Lex just won a NEXTY Award at Expo West for best vegan product, and he's bringing that energy into this conversation. Caitlin and Lex dig into his 20-year career as a graphic designer, how he taught himself to bake from scratch, and why he trademarked both \"radical ingredient transparency\" and \"no naughty ingredients\" — two philosophies that sit at the heart of everything LEXINGTON BAKES does. From printing supplier logos directly on packaging to sharing every award with his ingredient partners, Lex has built a brand that puts integrity above everything else. They also get into the realities of being a solo founder — protecting your time, setting boundaries with your community, and why putting your head down and staying true to your vision is what ultimately led to winning the NEXTY Award. Plus, Lex drops some breaking news: his co-manufacturer just went out of business, and he's back to self-manufacturing while the brand continues to grow. Listen in as they discuss: How a 20-year design career at Johnson & Johnson laid the foundation for LEXINGTON BAKES Why Lex taught himself to bake and how community feedback pushed him to turn a hobby into a brand What radical ingredient transparency means — and why he trademarked it Why LEXINGTON BAKES prints supplier logos directly on packaging and shares every award with ingredient partners What \"no naughty ingredients\" means and why Lex avoids the word \"clean\" entirely The serendipitous story of how Artisana came to him right as he was developing his nut butt…","meta_description":"In this episode of the Startup CPG Podcast, host Caitlin Bricker sits down with Lex Evan, founder of LEXINGTON BAKES, a luxury baked goods brand serving p…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1868,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-startup-cpg-podcast-1235739/episodes/founder-feature-lex-evan-of-lexington-bakes/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-startup-cpg-podcast-1235739/founder-feature-lex-evan-of-lexington-bakes.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}