{"podcast":{"title":"The Sports Business Leaders Podcast","slug":"the-sports-business-leaders-podcast-7164281","podcast_index_feed_id":7164281,"rss_url":"https://anchor.fm/s/e9c4d3c8/podcast/rss","website_url":"https://www.sportsbusinessleaders.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/39119906/39119906-1738433270786-5a2a06f937988.jpg","author":"Sports Business Leaders","episode_count":141,"summary":"Sports Business Leaders (SBL) is a growth engine for companies selling into sports—connecting organizations with the relationships, market intelligence, and strategic guidance they need to win more business. We combine a trusted network, industry insights, executive introductions, media exposure, and curated events to accelerate revenue growth.","last_synced_at":"2026-07-26T14:20:49.528432+00:00","page_url":"https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281"},"episode":{"title":"132 Zach Henderson on The Future of Revenue Generation in Sports","slug":"132-zach-henderson-on-the-future-of-revenue-generation-in-sports","published_at":"2026-07-16T00:01:00+00:00","page_url":"https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281/132-zach-henderson-on-the-future-of-revenue-generation-in-sports","show_page_url":"https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281","url":"https://podcasters.spotify.com/pod/show/sportsbusinessleaders/episodes/132-Zach-Henderson-on-The-Future-of-Revenue-Generation-in-Sports-e3m4va1","audio_url":"https://anchor.fm/s/e9c4d3c8/podcast/play/122895105/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-16%2F26ac9f04-f9f4-fec0-e8c7-6e3dbf2d2f4e.mp3","summary":"Zach Henderson has spent more than a decade helping some of the biggest organizations in sports grow revenue, holding leadership roles with the Pittsburgh Pirates, Washington Nationals, Indianapolis Colts, and Comcast Spectacor before joining WolfCycle as Director of Client Success. In this episode, Zach shares lessons from leading sales teams across the NFL and MLB, what separates organizations that consistently grow revenue from those that don't, and how AI is transforming the way teams engage fans and drive ticket sales. We also discuss the importance of personalization, building a 360-degree view of the customer, adopting new technology, and why the best leaders focus on solving problems—not just identifying them. Whether you work for a team, league, or company selling into sports, this conversation is full of practical insights on sales, leadership, innovation, and the future of fan engagement.","meta_description":"Zach Henderson has spent more than a decade helping some of the biggest organizations in sports grow revenue, holding leadership roles with the Pittsburgh…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1297,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-sports-business-leaders-podcast-7164281/episodes/132-zach-henderson-on-the-future-of-revenue-generation-in-sports/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281/132-zach-henderson-on-the-future-of-revenue-generation-in-sports.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}