{"podcast":{"title":"The Sports Business Leaders Podcast","slug":"the-sports-business-leaders-podcast-7164281","podcast_index_feed_id":7164281,"rss_url":"https://anchor.fm/s/e9c4d3c8/podcast/rss","website_url":"https://www.sportsbusinessleaders.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/39119906/39119906-1738433270786-5a2a06f937988.jpg","author":"Sports Business Leaders","episode_count":141,"summary":"Sports Business Leaders (SBL) is a growth engine for companies selling into sports—connecting organizations with the relationships, market intelligence, and strategic guidance they need to win more business. We combine a trusted network, industry insights, executive introductions, media exposure, and curated events to accelerate revenue growth.","last_synced_at":"2026-07-26T14:20:49.528432+00:00","page_url":"https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281"},"episode":{"title":"124 Suzann Pettersen: From Major Champion to Women's Sports Executive","slug":"124-suzann-pettersen-from-major-champion-to-women-s-sports-executive","published_at":"2026-07-02T18:33:52+00:00","page_url":"https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281/124-suzann-pettersen-from-major-champion-to-women-s-sports-executive","show_page_url":"https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281","url":"https://podcasters.spotify.com/pod/show/sportsbusinessleaders/episodes/124-Suzann-Pettersen-From-Major-Champion-to-Womens-Sports-Executive-e3lj18e","audio_url":"https://anchor.fm/s/e9c4d3c8/podcast/play/122307278/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-2%2F427249877-44100-2-913212b203d73.m4a","summary":"Suzann Pettersen is a two-time major champion, former world No. 2, and one of the most accomplished golfers of her generation. After winning 21 professional tournaments and retiring with the iconic winning putt at the 2019 Solheim Cup, Pettersen has turned her focus to growing the business of women's sports as the founder of Voxa , a female-focused athlete management and marketing agency. In this episode, Suzann shares why she launched Voxa, how the agency is creating a more athlete-first approach to representation, and why she believes women's sports are entering a period of unprecedented growth. She also discusses lessons from leading Team Europe in the Solheim Cup, building a business after an elite playing career, the importance of community and leadership, and why now is the time for brands and investors to back women's sports.","meta_description":"Suzann Pettersen is a two-time major champion, former world No. 2, and one of the most accomplished golfers of her generation. After winning 21 profession…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1086,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-sports-business-leaders-podcast-7164281/episodes/124-suzann-pettersen-from-major-champion-to-women-s-sports-executive/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281/124-suzann-pettersen-from-major-champion-to-women-s-sports-executive.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}