{"podcast":{"title":"The Sports Business Leaders Podcast","slug":"the-sports-business-leaders-podcast-7164281","podcast_index_feed_id":7164281,"rss_url":"https://anchor.fm/s/e9c4d3c8/podcast/rss","website_url":"https://www.sportsbusinessleaders.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/39119906/39119906-1738433270786-5a2a06f937988.jpg","author":"Sports Business Leaders","episode_count":141,"summary":"Sports Business Leaders (SBL) is a growth engine for companies selling into sports—connecting organizations with the relationships, market intelligence, and strategic guidance they need to win more business. We combine a trusted network, industry insights, executive introductions, media exposure, and curated events to accelerate revenue growth.","last_synced_at":"2026-07-26T14:20:49.528432+00:00","page_url":"https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281"},"episode":{"title":"123 Christian Henze on Growing the Premier Lacrosse League","slug":"123-christian-henze-on-growing-the-premier-lacrosse-league","published_at":"2026-07-01T13:21:22+00:00","page_url":"https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281/123-christian-henze-on-growing-the-premier-lacrosse-league","show_page_url":"https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281","url":"https://podcasters.spotify.com/pod/show/sportsbusinessleaders/episodes/123-Christian-Henze-on-Growing-the-Premier-Lacrosse-League-e3lh3e6","audio_url":"https://anchor.fm/s/e9c4d3c8/podcast/play/122243974/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-1%2F427163980-44100-2-1d0656d4d9d14.m4a","summary":"Christian Henze is the Chief Strategy Officer at the Premier Lacrosse League (PLL), where he has helped shape the league's growth since its early days. In this episode, Christian shares how the PLL has challenged traditional sports models through its touring format, player equity program, first-party fan data strategy, and recent transition to a city-based league. He also explains why community-building, fan engagement, and in-house technology have been central to the PLL's success, and offers valuable advice for entrepreneurs building businesses in sports. Whether you're interested in emerging leagues, sports innovation, or the future of fan experience, this conversation provides an inside look at how one of the fastest-growing leagues in professional sports is thinking differently.","meta_description":"Christian Henze is the Chief Strategy Officer at the Premier Lacrosse League (PLL), where he has helped shape the league's growth since its early days. In…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1515,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-sports-business-leaders-podcast-7164281/episodes/123-christian-henze-on-growing-the-premier-lacrosse-league/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281/123-christian-henze-on-growing-the-premier-lacrosse-league.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}