{"podcast":{"title":"The Sports Business Leaders Podcast","slug":"the-sports-business-leaders-podcast-7164281","podcast_index_feed_id":7164281,"rss_url":"https://anchor.fm/s/e9c4d3c8/podcast/rss","website_url":"https://www.sportsbusinessleaders.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/39119906/39119906-1738433270786-5a2a06f937988.jpg","author":"Sports Business Leaders","episode_count":141,"summary":"Sports Business Leaders (SBL) is a growth engine for companies selling into sports—connecting organizations with the relationships, market intelligence, and strategic guidance they need to win more business. We combine a trusted network, industry insights, executive introductions, media exposure, and curated events to accelerate revenue growth.","last_synced_at":"2026-07-26T14:20:49.528432+00:00","page_url":"https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281"},"episode":{"title":"101 Mark Goddard on Building FIFA’s Transfer Matching System","slug":"101-mark-goddard-on-building-fifa-s-transfer-matching-system","published_at":"2026-06-03T12:00:55+00:00","page_url":"https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281/101-mark-goddard-on-building-fifa-s-transfer-matching-system","show_page_url":"https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281","url":"https://podcasters.spotify.com/pod/show/sportsbusinessleaders/episodes/101-Mark-Goddard-on-Building-FIFAs-Transfer-Matching-System-e3k7s0i","audio_url":"https://anchor.fm/s/e9c4d3c8/podcast/play/120892882/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-2%2F425357904-44100-2-cad1f640d8ca2.m4a","summary":"Mark Goddard joins the Sports Business Leaders Podcast to discuss how he built FIFA’s Transfer Matching System, one of the most impactful infrastructure platforms in global sports. The system transformed international soccer transfers from a process driven by fax machines and courier services into a real-time global platform capable of completing deals in as little as seven minutes. Mark shares lessons from operating at the intersection of sports, technology, governance, and billion-dollar markets, including how to drive adoption across powerful stakeholders, the difference between products and infrastructure, and why solving time-saving problems creates massive value. The conversation also explores the evolving NIL and college sports landscape, building sustainable sports systems, leadership, scaling teams, and the importance of aligning technology with real operational needs.","meta_description":"Mark Goddard joins the Sports Business Leaders Podcast to discuss how he built FIFA’s Transfer Matching System, one of the most impactful infrastructure p…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1192,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-sports-business-leaders-podcast-7164281/episodes/101-mark-goddard-on-building-fifa-s-transfer-matching-system/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-sports-business-leaders-podcast-7164281/101-mark-goddard-on-building-fifa-s-transfer-matching-system.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}