{"podcast":{"title":"The Speaker Lab Podcast","slug":"the-speaker-lab-podcast-454882","podcast_index_feed_id":454882,"rss_url":"https://rss.art19.com/the-speaker-lab-podcast","website_url":"https://art19.com/shows/the-speaker-lab-podcast","image_url":"https://content.production.cdn.art19.com/images/2c/ce/0f/5c/2cce0f5c-c25c-4ec1-83b6-f1b22b259e8a/5be90ff2e4148eff82740edd1e07035eed13b2e742a922bee20c53404e275e41c9a9c4983fb1f690632d0b24a5f76c6413d28616c74c72f37221807461f57496.jpeg","author":"The Speaker Lab","episode_count":639,"summary":"Want to learn how to get booked and paid to speak — consistently? The Speaker Lab podcast features business tactics, speaking tips, and insider strategies from TSL CEO Dan Irvin, The Speaker Lab coaches, and some of the world's most successful speakers. You'll learn how to find speaking gigs, build relationships in your industry, negotiate higher speaker fees, and grow your speaking business. Every week, this podcast will give you key insights and practical advice from speakers who have been there and done that and can help you take the next step in your speaking journey. Whether you’re just getting started as a paid speaker or you’re a veteran speaker looking to build and grow your business, The Speaker Lab Podcast is here for you!","last_synced_at":"2026-07-09T22:19:38.585210+00:00","page_url":"https://stenobird.com/podcast/the-speaker-lab-podcast-454882"},"episode":{"title":"Why People Buy — and How Speakers Get It Backwards — with Kevin Sidebottom","slug":"why-people-buy-and-how-speakers-get-it-backwards-with-kevin-sidebottom","published_at":"2026-06-18T11:30:00+00:00","page_url":"https://stenobird.com/podcast/the-speaker-lab-podcast-454882/why-people-buy-and-how-speakers-get-it-backwards-with-kevin-sidebottom","show_page_url":"https://stenobird.com/podcast/the-speaker-lab-podcast-454882","url":"https://pdst.fm/e/dts.podtrac.com/redirect.mp3/rss.art19.com/episodes/3f14f4f0-a902-4acf-ae9d-87c00aa33aa9.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","audio_url":"https://pdst.fm/e/dts.podtrac.com/redirect.mp3/rss.art19.com/episodes/3f14f4f0-a902-4acf-ae9d-87c00aa33aa9.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","summary":"\"You have to have influence. That's the relational collateral that gets everything done. Think of it like a bank account — the more you put in, the more you can take out when you need to.\" Welcome back to The Speaker Lab Podcast! In this episode, host Dan Irvin sits down with Kevin Sidebottom — a keynote speaker, sales trainer, and author who has spent two decades studying one question: why do people buy? And here's the fun part: the guy who teaches sales for a living is now out there selling himself, building his own speaking business. Oh, and he's a self-described introverted electrical engineer. As he puts it — he's not a unicorn. Kevin and Dan dig into why introversion is actually a speaking superpower (airports, Ubers, and hotel rooms are basically an introvert's training camp), what joining The Speaker Lab's Speaker Bureau unlocked in his positioning, and the warm-up system that took his outreach from crickets to three calls in one week: connect on LinkedIn first, publish consistently, and let your content make the deposit before the email ever lands. Then it gets tactical. Kevin breaks down why event buyers see speakers as commodities — and how influence is the only real tiebreaker. He shares his timeline for pitching January sales kickoffs six months out, why he refuses the shotgun approach in favor of the rifle scope, and the mindset he learned from a Navy SEAL mentor: follow a process, move forward, adapt, repeat. Whether you're hearing way more no's than yeses right now or you're ready to overhaul your outreach entirely, this episode is a sales education most speakers never get! You'll learn: Why introverts make exceptional speakers — and how Kevin recharges with JOMO (the joy of missing out) What the Speaker Bureau's gap report revealed about his positionin…","meta_description":"\"You have to have influence. That's the relational collateral that gets everything done. Think of it like a bank account — the more you put in, the more y…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1945,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-speaker-lab-podcast-454882/episodes/why-people-buy-and-how-speakers-get-it-backwards-with-kevin-sidebottom/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-speaker-lab-podcast-454882/why-people-buy-and-how-speakers-get-it-backwards-with-kevin-sidebottom.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}