{"podcast":{"title":"The Speaker Lab Podcast","slug":"the-speaker-lab-podcast-454882","podcast_index_feed_id":454882,"rss_url":"https://rss.art19.com/the-speaker-lab-podcast","website_url":"https://art19.com/shows/the-speaker-lab-podcast","image_url":"https://content.production.cdn.art19.com/images/2c/ce/0f/5c/2cce0f5c-c25c-4ec1-83b6-f1b22b259e8a/5be90ff2e4148eff82740edd1e07035eed13b2e742a922bee20c53404e275e41c9a9c4983fb1f690632d0b24a5f76c6413d28616c74c72f37221807461f57496.jpeg","author":"The Speaker Lab","episode_count":639,"summary":"Want to learn how to get booked and paid to speak — consistently? The Speaker Lab podcast features business tactics, speaking tips, and insider strategies from TSL CEO Dan Irvin, The Speaker Lab coaches, and some of the world's most successful speakers. You'll learn how to find speaking gigs, build relationships in your industry, negotiate higher speaker fees, and grow your speaking business. Every week, this podcast will give you key insights and practical advice from speakers who have been there and done that and can help you take the next step in your speaking journey. Whether you’re just getting started as a paid speaker or you’re a veteran speaker looking to build and grow your business, The Speaker Lab Podcast is here for you!","last_synced_at":"2026-07-09T22:19:38.585210+00:00","page_url":"https://stenobird.com/podcast/the-speaker-lab-podcast-454882"},"episode":{"title":"Building Frameworks That Grow Your Speaking Brand with Melanie Deziel","slug":"building-frameworks-that-grow-your-speaking-brand-with-melanie-deziel","published_at":"2025-11-11T11:30:00+00:00","page_url":"https://stenobird.com/podcast/the-speaker-lab-podcast-454882/building-frameworks-that-grow-your-speaking-brand-with-melanie-deziel","show_page_url":"https://stenobird.com/podcast/the-speaker-lab-podcast-454882","url":"https://pdst.fm/e/dts.podtrac.com/redirect.mp3/rss.art19.com/episodes/ecbe0215-09a0-45a8-b1ed-881da5970784.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","audio_url":"https://pdst.fm/e/dts.podtrac.com/redirect.mp3/rss.art19.com/episodes/ecbe0215-09a0-45a8-b1ed-881da5970784.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","summary":"“Once you have your go-to framework, your go-to model, and then as you innovate, few come up with new ideas, and instead of just doing away with the old one, it becomes a tool in your pocket. And you can keep building that toolbox as you go.” This week, host Grant Baldwin reconnects with his good friend, renowned speaker, author, and content strategist Melanie Deziel. If you've ever struggled to organize your ideas, wanted to stand out in the crowded speaking market, or wondered how successful speakers build frameworks that turn concepts into intellectual property, you're in the right place. Grant and Melanie explore the crucial role frameworks play in building a memorable and scalable speaking business. Melanie breaks down why frameworks matter, what separates a strong framework from a pile of raw ideas, and how you can start developing your own signature process or model. Using relatable analogies, the discussion centers around how having a clear structure not only makes your message more memorable but also acts as a powerful tool for marketing, referral, and content creation. Listeners will gain practical strategies with Melanie’s “IRON” method—Information, Relationship, Operation, and Name—for building frameworks step-by-step. She discusses the risks of trying to cram too much into one model, why a unique name or catchy acronym isn’t the first thing you should focus on, and how to make sure your framework truly represents your expertise. Whether you’re a new speaker refining your message or a seasoned professional reimagining your brand, you’ll find plenty of guidance on how to take your ideas from abstract to impactful! You’ll learn: How frameworks offer structure, scalability, and memorability Building intellectual property (IP) Overcoming the fear of narrowing y…","meta_description":"“Once you have your go-to framework, your go-to model, and then as you innovate, few come up with new ideas, and instead of just doing away with the old o…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2427,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-speaker-lab-podcast-454882/episodes/building-frameworks-that-grow-your-speaking-brand-with-melanie-deziel/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-speaker-lab-podcast-454882/building-frameworks-that-grow-your-speaking-brand-with-melanie-deziel.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}