{"podcast":{"title":"The Sound Off Podcast","slug":"the-sound-off-podcast-1108125","podcast_index_feed_id":1108125,"rss_url":"https://rss.art19.com/sound-off-podcast-series","website_url":"http://www.soundoffpodcast.com","image_url":"https://content.production.cdn.art19.com/images/8f/f5/1e/c3/8ff51ec3-66d9-4f16-9386-69d6a1cdcc89/77db972eaf099900d2a2b05f9f3c8e8fe698eef5e3d91902089381edfa949bdc2129b2a17b1a7c2dcb38b603b6602a04624a47f0d0fcda28d0e43e7caa3ef98c.jpeg","author":"Matt Cundill","episode_count":520,"summary":"The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry. Hosted by veteran broadcaster and voice artist Matt Cundill , The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode. Each episode explores the craft, business, and culture of audio , covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially. The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and le…","last_synced_at":"2026-06-09T08:20:18.510219+00:00","page_url":"https://stenobird.com/podcast/the-sound-off-podcast-1108125"},"episode":{"title":"Traci DeForge: Audio At Heart","slug":"traci-deforge-audio-at-heart","published_at":"2026-01-09T03:15:00+00:00","page_url":"https://stenobird.com/podcast/the-sound-off-podcast-1108125/traci-deforge-audio-at-heart","show_page_url":"https://stenobird.com/podcast/the-sound-off-podcast-1108125","url":"https://art19.com/shows/sound-off-podcast-series/episodes/7ad87c13-e3b0-4f51-975e-207917a9fbaa","audio_url":"https://dts.podtrac.com/redirect.mp3/p.podderapp.com/8355482824/op3.dev/e/rss.art19.com/episodes/7ad87c13-e3b0-4f51-975e-207917a9fbaa.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","summary":"Traci DeForge is the founder of Produce Your Podcast and co‑founder of the Podcast Professionals Association—and unpacks her journey from radio prodigy to podcast entrepreneur. Traci shares how rapid consolidation in radio, a burnout moment in 2004, and a leap into business strategy led her to launch a broadcast‑quality podcast in 2016 that grew into a full‑service production agency. She said so before the recording started but she is audio first. Audio remains powerful (theater of the mind), video is useful for discovery but shouldn’t replace audio, and podcast SEO—especially detailed show descriptions—drives discoverability. Traci also stresses monetization through host‑led promotions, the value of guest appearances for visibility, and the legitimacy of archiving a show when its purpose has run its course. For podcasters seeking practical wins: update your show description, prioritize audio quality, and consider guest booking to amplify reach. Listen to the episode to the end and get all the excellent tips. Twice in this episode we mentioned the late Todd Cochrane. I put together a highlight of some of the great things he said on this show - in an episode I titled One Last Listen. Please sign up for the SOUNDING OFF Newsletter.  All the things that went unsaid on the show. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast  prefix analytics service  committed to open data and listener privacy.  You can be a nosey parker by checking out our downloads here. Thanks to the following organizations for supporting the show: Nlogic - TV & Radio Audience Data Solutions Megatrax  - Licensed Music for your radio station or podcast production company. Podderapp : Where podcasters…","meta_description":"Traci DeForge is the founder of Produce Your Podcast and co‑founder of the Podcast Professionals Association—and unpacks her journey from radio prodigy to…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3001,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-sound-off-podcast-1108125/episodes/traci-deforge-audio-at-heart/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-sound-off-podcast-1108125/traci-deforge-audio-at-heart.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}