{"podcast":{"title":"The Sound Off Podcast","slug":"the-sound-off-podcast-1108125","podcast_index_feed_id":1108125,"rss_url":"https://rss.art19.com/sound-off-podcast-series","website_url":"http://www.soundoffpodcast.com","image_url":"https://content.production.cdn.art19.com/images/8f/f5/1e/c3/8ff51ec3-66d9-4f16-9386-69d6a1cdcc89/77db972eaf099900d2a2b05f9f3c8e8fe698eef5e3d91902089381edfa949bdc2129b2a17b1a7c2dcb38b603b6602a04624a47f0d0fcda28d0e43e7caa3ef98c.jpeg","author":"Matt Cundill","episode_count":520,"summary":"The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry. Hosted by veteran broadcaster and voice artist Matt Cundill , The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode. Each episode explores the craft, business, and culture of audio , covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially. The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and le…","last_synced_at":"2026-06-09T08:20:18.510219+00:00","page_url":"https://stenobird.com/podcast/the-sound-off-podcast-1108125"},"episode":{"title":"Todd Hancock: Learning to Sell","slug":"todd-hancock-learning-to-sell","published_at":"2026-03-24T00:00:00+00:00","page_url":"https://stenobird.com/podcast/the-sound-off-podcast-1108125/todd-hancock-learning-to-sell","show_page_url":"https://stenobird.com/podcast/the-sound-off-podcast-1108125","url":"https://art19.com/shows/sound-off-podcast-series/episodes/e2b85406-c0fc-49c9-9bbc-8b35119ac890","audio_url":"https://dts.podtrac.com/redirect.mp3/p.podderapp.com/8355482824/op3.dev/e/rss.art19.com/episodes/e2b85406-c0fc-49c9-9bbc-8b35119ac890.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","summary":"After nearly 10 years, Todd Hancock is back. As only a select few may remember, Todd's last Sound Off appearance was on our second-ever episode. At the time, he had just been let go by CFOX in Vancouver, and was in the process of launching The Toddcast , his own podcast endeavor. With a great website and some excellent audio, there's no doubt he had about as strong of a start as one can possibly have... And now, a decade later, we're both still here. If you've ever wanted to make a living from your podcast, this is the episode for you. Todd goes into every detail that allowed him to build the 10-year legacy he has today: starting strong with a ready-made website and music focused content, the slow build to monetization through long-term local sponsors and a few big clients, his strategies for maintaining professional relationships, his constantly evolving social and video strategy, and even the digital tools he uses to simplify the nightmarish challenge of keeping your content on schedule. Even with 10-15 years of prior radio experience, he calls The Toddcast the highlight of his career. People with a passion and drive like Todd's are what makes this industry go 'round, and if you've got that same passion, Todd is the perfect guy to show you where to direct it. Please sign up for the SOUNDING OFF Newsletter.  All the things that went unsaid on the show. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast  prefix analytics service  committed to open data and listener privacy.  You can be a nosey parker by checking out our downloads here. Thanks to the following organizations for supporting the show: Megatrax  - Licensed Music for your radio station or podcast production compan…","meta_description":"After nearly 10 years, Todd Hancock is back. As only a select few may remember, Todd's last Sound Off appearance was on our second-ever episode. At the ti…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1919,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-sound-off-podcast-1108125/episodes/todd-hancock-learning-to-sell/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-sound-off-podcast-1108125/todd-hancock-learning-to-sell.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}