{"podcast":{"title":"The Sound Off Podcast","slug":"the-sound-off-podcast-1108125","podcast_index_feed_id":1108125,"rss_url":"https://rss.art19.com/sound-off-podcast-series","website_url":"http://www.soundoffpodcast.com","image_url":"https://content.production.cdn.art19.com/images/8f/f5/1e/c3/8ff51ec3-66d9-4f16-9386-69d6a1cdcc89/77db972eaf099900d2a2b05f9f3c8e8fe698eef5e3d91902089381edfa949bdc2129b2a17b1a7c2dcb38b603b6602a04624a47f0d0fcda28d0e43e7caa3ef98c.jpeg","author":"Matt Cundill","episode_count":520,"summary":"The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry. Hosted by veteran broadcaster and voice artist Matt Cundill , The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode. Each episode explores the craft, business, and culture of audio , covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially. The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and le…","last_synced_at":"2026-06-09T08:20:18.510219+00:00","page_url":"https://stenobird.com/podcast/the-sound-off-podcast-1108125"},"episode":{"title":"Brittany Grunig: Building Country Radio Listeners Love","slug":"brittany-grunig-building-country-radio-listeners-love","published_at":"2026-02-03T00:00:00+00:00","page_url":"https://stenobird.com/podcast/the-sound-off-podcast-1108125/brittany-grunig-building-country-radio-listeners-love","show_page_url":"https://stenobird.com/podcast/the-sound-off-podcast-1108125","url":"https://art19.com/shows/sound-off-podcast-series/episodes/548cefb1-4583-4a3e-80c4-83c691b5b46d","audio_url":"https://dts.podtrac.com/redirect.mp3/p.podderapp.com/8355482824/op3.dev/e/rss.art19.com/episodes/548cefb1-4583-4a3e-80c4-83c691b5b46d.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","summary":"Brittany Grunig , whose journey through Canadian country radio perfectly illustrates why one should bel bullish on radio’s future. Brittany shares how growing up in small-town Nova Scotia, studying marketing at Holland College, and stumbling into a radio internship led to gigs at Ocean 100 , K-Rock , and CFCY , before a chance interview booking helped her leap to New Country 94 in Ottawa . We talk about her rapid evolution from on-air host to Music Director and eventually Regional Program Director at Bell, navigating competitive markets, the infamous hit/non-hit regulations in Ottawa, and how she used creativity, artist relationships, and a passion for Canadian country to build compelling stations and shows. Brittany then explains why she moved on from corporate radio, how motherhood reshaped her priorities, and why she’s now energized by working with My Broadcast Corporation in Kingston. Her optimism about fiercely local, community-first radio will make you rethink what’s possible for the next 10 years of audio. I mentioned during the show that I once had country superstar Meghan Patrick on a podcast. Did you know she is a leading member of the Buffalo Bills Mafia?  Please sign up for the SOUNDING OFF Newsletter.  All the things that went unsaid on the show. Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast  prefix analytics service  committed to open data and listener privacy.  You can be a nosey parker by checking out our downloads here. Thanks to the following organizations for supporting the show: Megatrax  - Licensed Music for your radio station or podcast production company. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https:/…","meta_description":"Brittany Grunig , whose journey through Canadian country radio perfectly illustrates why one should bel bullish on radio’s future. Brittany shares how gro…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2252,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-sound-off-podcast-1108125/episodes/brittany-grunig-building-country-radio-listeners-love/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-sound-off-podcast-1108125/brittany-grunig-building-country-radio-listeners-love.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}