{"podcast":{"title":"The So What from BCG","slug":"the-so-what-from-bcg-4409188","podcast_index_feed_id":4409188,"rss_url":"https://feeds.captivate.fm/the-so-what-from-bcg/","website_url":"https://www.bcg.com/podcasts/the-so-what","image_url":"https://artwork.captivate.fm/3a90b450-20ea-4fa5-951a-53edaa733085/ooyZ6vRC9N1OIiInTptuGCov.png","author":"Boston Consulting Group BCG","episode_count":135,"summary":"This podcast from Boston Consulting Group looks around the corner of today’s big business and social issues. The goal–the so what–is to make sense of today and prepare busy leaders and executives for the day after tomorrow. Award-winning British journalist Georgie Frost interviews the leading thinkers and doers at BCG on the trends, developments, and ideas that will shape and disrupt the future. This is not your typical business strategy podcast. This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp","last_synced_at":"2026-07-29T12:18:30.218313+00:00","page_url":"https://stenobird.com/podcast/the-so-what-from-bcg-4409188"},"episode":{"title":"The Button That Broke the Internet (and Built It Too)","slug":"the-button-that-broke-the-internet-and-built-it-too","published_at":"2025-10-08T02:00:00+00:00","page_url":"https://stenobird.com/podcast/the-so-what-from-bcg-4409188/the-button-that-broke-the-internet-and-built-it-too","show_page_url":"https://stenobird.com/podcast/the-so-what-from-bcg-4409188","url":"https://the-so-what-from-bcg.captivate.fm/episode/the-button-that-broke-the-internet-and-built-it-too","audio_url":"https://dts.podtrac.com/redirect.mp3/episodes.captivate.fm/episode/9ef16589-70f2-43ac-987f-9c7390ac69f4.mp3","summary":"The like button is more than a symbol — it’s a case study in how innovation really happens. Martin Reeves, chairman of the BCG Henderson Institute and co-author of Like: The Button That Changed the World , unpacks the messy, social, and often surprising process behind major breakthroughs — and what leaders can learn from it as they navigate the AI era.  Learn More:   Martin Reeves: https://on.bcg.com/4pWlAph   Like: The Button That Changed the World:  https://www.amazon.com/Like-Button-That-Changed-World/dp/B0D8XM8GZT   What the Like Button Can Teach Us About Innovation: https://on.bcg.com/48MmONK   Vote for Georgie Here: https://vote.lovieawards.com/PublicVoting#/2025/podcasts/features/best-hosts Chapters:  00:00-01:18 Introduction  01:19-02:50 The Story of ‘Like’  02:51-03:42 Was the like button an invention?  03:43-05:00 Why do we like to ‘like’?  05:01-05:31 Is online liking the same as real world liking?  05:32-06:38 What has been the economic impact?  06:39-08:01 How to get innovation right  08:02-08:28 How do you foster an innovative environment?  08:29-09:33 What role does storytelling play?  09:34-12:10 The like button and regulation   12:11-13:21 What lessons can be applied to new tech?  13:22-14:31 The structure of the book 14:32-16:44 Surprises when researching for the book  16:45-17:57 The business of thought leadership  17:58-18:46 What is the future of thought leadership?  18:47-19:34 What is next for innovation?  19:35-20:01 Outro  This podcast uses the following third-party services for analysis: Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp","meta_description":"The like button is more than a symbol — it’s a case study in how innovation really happens. Martin Reeves, chairman of the BCG Henderson Institute and co-…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1202,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-so-what-from-bcg-4409188/episodes/the-button-that-broke-the-internet-and-built-it-too/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-so-what-from-bcg-4409188/the-button-that-broke-the-internet-and-built-it-too.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}