{"podcast":{"title":"The Sales Hunter Podcast","slug":"the-sales-hunter-podcast-4921488","podcast_index_feed_id":4921488,"rss_url":"https://feeds.libsyn.com/381965/rss","website_url":"http://thesaleshunter.libsyn.com/website","image_url":"https://static.libsyn.com/p/assets/2/a/d/7/2ad7dbaa30be5417e5bbc093207a2619/TSHP_Cover_Art_5.png","author":"Mark Hunter","episode_count":100,"summary":"Welcome to the podcast where driven salespeople learn to master prospecting, sales, negotiation, and success. Mark Hunter, The Sales Hunter trains sales teams all over the world in sales process, mindset, and motivation–now he's bringing his expertise to you. Each week, Mark invites sales and business leaders, and together they deliver insights to help you learn something new and put it into practice. This show isn't just to entertain you, it's to fire you up! Knowledge is power. Mark's goal is to give you actionable ideas and strategies to make you a more powerful sales professional better equipped to help your customers. It's time to turn prospects into profits. Great selling! www.thesaleshunter.com","last_synced_at":"2026-07-27T16:21:13.699072+00:00","page_url":"https://stenobird.com/podcast/the-sales-hunter-podcast-4921488"},"episode":{"title":"How to Hold Firm on Price","slug":"how-to-hold-firm-on-price","published_at":"2026-07-27T09:00:00+00:00","page_url":"https://stenobird.com/podcast/the-sales-hunter-podcast-4921488/how-to-hold-firm-on-price","show_page_url":"https://stenobird.com/podcast/the-sales-hunter-podcast-4921488","url":"https://www.thesaleshunter.com/podcast","audio_url":"https://traffic.libsyn.com/secure/thesaleshunter/433._How_to_Justify_Your_Price___Should_I_Reduce_it_.mp4?dest-id=3140765","summary":"If you can't state your price with confidence, eye contact, and in a solid voice, you don't believe in it. Join Mark as he reveals the keys to justifying your price with confidence and integrity in every sales conversation. Discover why reducing your price should always be the last resort and how reframing your offer as an investment can shift the buyer's perspective. Hear why trust is the critical ingredient when selling future outcomes and how to leverage discovery, comparison, and storytelling to build value. Finally, gain insight into the concepts of total cost and total benefit of ownership. 💡Read the BLOG for this episode.","meta_description":"If you can't state your price with confidence, eye contact, and in a solid voice, you don't believe in it. Join Mark as he reveals the keys to justifying…","key_points":[],"chapters":[],"topics":[],"duration_seconds":936,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-sales-hunter-podcast-4921488/episodes/how-to-hold-firm-on-price/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-sales-hunter-podcast-4921488/how-to-hold-firm-on-price.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}