{"podcast":{"title":"The Sales Evangelist","slug":"the-sales-evangelist-745326","podcast_index_feed_id":745326,"rss_url":"https://feeds.captivate.fm/the-sales-evangelist/","website_url":"https://thesalesevangelist.com","image_url":"https://artwork.captivate.fm/fe6d6bc9-634a-4afd-b1b9-2c486ff17ad8/podcast-cover-art-min.jpg","author":"Donald C. Kelly","episode_count":2000,"summary":"I believe in doing BIG THINGS! You should be earning 6 figures easily as a sales rep. But chances are you are not...yet! Sales is the most important department in every company but many sellers are never taught how to effectively sell, much less how to earn their way to high-income status. My own career limped along until a company I worked for invested in sales training to help me succeed. Immediately afterward, I closed a deal worth 4X what the company spent on me and saw hockey-stick improvement in my performance. So I started a podcast to “Evangelize” what was working. Today I interview the world's best sales experts, successful sellers, sales leaders and entrepreneurs who share their strategies to succeed in sales right now: folks like Jeffrey Gitomer, Jill Konrath, Bob Burg, and Guy Kawasaki to name a few. They share actionable insights and stories that will encourage, challenge, and motivate you to hustle your way to top income status. If you’re someone looking to take off in your sales career and earn the income you deserve, hit subscribe and let’s start doing BIG THINGS!","last_synced_at":"2026-06-26T20:21:23.816716+00:00","page_url":"https://stenobird.com/podcast/the-sales-evangelist-745326"},"episode":{"title":"How To Help Enterprise Sellers Speak The Language of their Clients | Kevin Cope - 2002","slug":"how-to-help-enterprise-sellers-speak-the-language-of-their-clients-kevin-cope-2002","published_at":"2026-05-15T10:00:00+00:00","page_url":"https://stenobird.com/podcast/the-sales-evangelist-745326/how-to-help-enterprise-sellers-speak-the-language-of-their-clients-kevin-cope-2002","show_page_url":"https://stenobird.com/podcast/the-sales-evangelist-745326","url":"https://thesalesevangelist.com","audio_url":"https://pscrb.fm/rss/p/clrtpod.com/m/episodes.captivate.fm/episode/35329ac8-c5ad-4497-9284-7ee4cdd6a76c.mp3","summary":"Nowadays, there’s no such thing as easy selling. You need to know more than just product features and benefits. You also need to understand how businesses make money and how different decisions impact success. The problem is that many salespeople still lack strong business acumen. That’s why I brought in Kevin Cope, CEO of Acumen Learning and author of Business Acumen for Sales Success. He shares how salespeople can strengthen their business knowledge and become more valuable business advisors during the sales process. Meet Kevin Cope Kevin is the CEO of Acumen Learning, an organization that helps companies improve business acumen across their teams. Over the past 24 years, Acumen Learning has worked with many of the world’s largest organizations to help employees better understand how businesses grow, make money, and create long-term value. Why Business Acumen Matters in Sales Too many sellers lead conversations with features and benefits instead of understanding the real business challenges buyers are facing. Kevin explains that strong salespeople think like business leaders. That shift changes how you prepare for meetings, ask questions, and position your solution. Instead of simply selling a product, you begin helping customers solve problems tied to revenue growth, profitability, efficiency, and cash flow. The Five Business Drivers Every Seller Should Understand Kevin introduces his five business drivers framework: cash, profit, assets, growth, and people. These drivers help sellers understand how organizations measure success and make decisions. Once you understand what matters most to the business, it becomes easier to connect your solution to real outcomes instead of generic product messaging. How Top Sellers Prepare Differently One way to improve business acum…","meta_description":"Nowadays, there’s no such thing as easy selling. You need to know more than just product features and benefits. You also need to understand how businesses…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1770,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-sales-evangelist-745326/episodes/how-to-help-enterprise-sellers-speak-the-language-of-their-clients-kevin-cope-2002/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-sales-evangelist-745326/how-to-help-enterprise-sellers-speak-the-language-of-their-clients-kevin-cope-2002.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}