{"podcast":{"title":"The SaaS Podcast - Real Lessons on Growing Profitable SaaS","slug":"the-saas-podcast","podcast_index_feed_id":745390,"rss_url":"https://feeds.megaphone.fm/AHARO1075645324","website_url":"https://saasclub.io/saas-podcast/","image_url":"https://megaphone.imgix.net/podcasts/a7e9f7cc-046b-11ed-9c6d-13dc01eb807a/image/56aa351592d4af156f6e323fc03f036d.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Omer Khan","episode_count":488,"summary":"Building software is easier than ever. Growing it into a profitable business is the hard part. Every week, a founder gets specific about what actually moved the needle: finding product-market fit, landing customers, pricing, defensibility, and durable growth. Host Omer Khan has interviewed nearly 500 software founders, from their first customers to real scale. You get what actually worked, not theory. Lately that includes the honest take on AI: what it changed about building and selling software, and what it didn't. New episodes every week.","last_synced_at":"2026-07-16T22:18:42.217653+00:00","page_url":"https://stenobird.com/podcast/the-saas-podcast"},"episode":{"title":"B2B SaaS Sales: A Cold Text That Landed McDonald's","slug":"b2b-saas-sales-a-cold-text-that-landed-mcdonald-s","published_at":"2026-01-15T13:00:00+00:00","page_url":"https://stenobird.com/podcast/the-saas-podcast/b2b-saas-sales-a-cold-text-that-landed-mcdonald-s","show_page_url":"https://stenobird.com/podcast/the-saas-podcast","url":"https://traffic.megaphone.fm/AHARO2653376982.mp3?updated=1770394141","audio_url":"https://traffic.megaphone.fm/AHARO2653376982.mp3?updated=1770394141","summary":"Yosef Peterseil shares how Blings landed enterprise giants like McDonald's through unconventional outbound tactics and a pivot in target audience. The episode details the critical importance of charging for Proof of Concepts to ensure customer commitment and avoid long, unpaid sales cycles.","meta_description":"Learn how Blings landed McDonald's via cold text, why you must charge for POCs, and how to avoid wasting expensive event leads in B2B SaaS sales.","key_points":["Main idea: Validate your ICP's budget through interviews before building, as targeting users without purchasing power leads to wasted effort","Practical takeaway: Always charge for Proof of Concepts (POCs) to force customer prioritization and initiate the vendor onboarding process","Failure mode: Generating high volumes of event leads without a structured follow-up sequence or lead scoring results in wasted marketing spend","Practical takeaway: Use 13-month contracts with early exit clauses to combine POC and commercial terms, preventing repetitive legal negotiations","Main idea: Scale enterprise sales by recruiting industry veterans as channel partners to open doors that direct outbound struggle to reach"],"chapters":[{"start_ms":480000,"title":"Enterprise Client Portfolio","summary":"Overview of Blings' work with major brands like McDonald's, Mercedes, and Meta."},{"start_ms":700000,"title":"Validating the ICP","summary":"The transition from targeting Customer Success managers to Marketing teams after discovering budget constraints."},{"start_ms":900000,"title":"The McDonald's Deal","summary":"How a cold text led to a massive enterprise opportunity and the reality of a nine-month closing cycle."},{"start_ms":1320000,"title":"The Importance of Paid POCs","summary":"Why charging for trials prevents 'free exploration' and streamlines procurement and legal hurdles."},{"start_ms":1520000,"title":"Event Marketing Pitfalls","summary":"Lessons learned from losing 70 leads due to a lack of automated follow-up systems and lead grading."},{"start_ms":1730000,"title":"Scaling via Partnerships","summary":"The strategy of using channel partners to navigate complex enterprise hierarchies."},{"start_ms":2360000,"title":"Lightning Round","summary":"Quick-fire questions on business advice and personal passions."}],"topics":["B2B SaaS Sales","Enterprise Sales Strategy","Proof of Concept","Ideal Customer Profile","Lead Generation","Channel Partnerships","Startup Growth","Customer Acquisition"],"duration_seconds":2766,"processing_state":"processed","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-saas-podcast/episodes/b2b-saas-sales-a-cold-text-that-landed-mcdonald-s/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-saas-podcast/b2b-saas-sales-a-cold-text-that-landed-mcdonald-s.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}