{"podcast":{"title":"The SaaS Podcast - Growing Profitable AI SaaS & AI Agents","slug":"the-saas-podcast","podcast_index_feed_id":745390,"rss_url":"https://feeds.megaphone.fm/AHARO1075645324","website_url":"https://saasclub.io/saas-podcast/","image_url":"https://megaphone.imgix.net/podcasts/a7e9f7cc-046b-11ed-9c6d-13dc01eb807a/image/6adce2681e662e67f0f5e7486fa0baf3.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Omer Khan","episode_count":484,"summary":"Building an AI SaaS is the easy part now. Growing it into a profitable business is the hard part. Every week, a founder gets specific about what actually moved the needle: finding product-market fit, landing customers, pricing, beating AI-native competitors, and getting an AI SaaS or AI agent to real revenue. Host Omer Khan has interviewed 500+ founders. Whether you're taking an AI SaaS or AI agent from zero to $10K MRR or scaling past $1M ARR, you get what actually worked, not theory. Join 5,000+ founders at SaaS Club. New episodes every week.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/the-saas-podcast"},"episode":{"title":"B2B SaaS Sales: A Cold Text That Landed McDonald's","slug":"b2b-saas-sales-a-cold-text-that-landed-mcdonald-s","published_at":"2026-01-15T13:00:00+00:00","page_url":"https://stenobird.com/podcast/the-saas-podcast/b2b-saas-sales-a-cold-text-that-landed-mcdonald-s","show_page_url":"https://stenobird.com/podcast/the-saas-podcast","url":"https://traffic.megaphone.fm/AHARO2653376982.mp3?updated=1770394141","audio_url":"https://traffic.megaphone.fm/AHARO2653376982.mp3?updated=1770394141","summary":"Yosef Peterseil shares how Blings landed enterprise giants like McDonald's through unconventional outbound tactics and a pivot in target audience. The episode details the critical importance of charging for Proof of Concepts to ensure customer commitment and avoid long, unpaid sales cycles.","meta_description":"Learn how Blings landed McDonald's via cold text, why you must charge for POCs, and how to avoid wasting expensive event leads in B2B SaaS sales.","key_points":["Main idea: Validate your ICP's budget through interviews before building, as targeting users without purchasing power leads to wasted effort","Practical takeaway: Always charge for Proof of Concepts (POCs) to force customer prioritization and initiate the vendor onboarding process","Failure mode: Generating high volumes of event leads without a structured follow-up sequence or lead scoring results in wasted marketing spend","Practical takeaway: Use 13-month contracts with early exit clauses to combine POC and commercial terms, preventing repetitive legal negotiations","Main idea: Scale enterprise sales by recruiting industry veterans as channel partners to open doors that direct outbound struggle to reach"],"chapters":[{"start_ms":480000,"title":"Enterprise Client Portfolio","summary":"Overview of Blings' work with major brands like McDonald's, Mercedes, and Meta."},{"start_ms":700000,"title":"Validating the ICP","summary":"The transition from targeting Customer Success managers to Marketing teams after discovering budget constraints."},{"start_ms":900000,"title":"The McDonald's Deal","summary":"How a cold text led to a massive enterprise opportunity and the reality of a nine-month closing cycle."},{"start_ms":1320000,"title":"The Importance of Paid POCs","summary":"Why charging for trials prevents 'free exploration' and streamlines procurement and legal hurdles."},{"start_ms":1520000,"title":"Event Marketing Pitfalls","summary":"Lessons learned from losing 70 leads due to a lack of automated follow-up systems and lead grading."},{"start_ms":1730000,"title":"Scaling via Partnerships","summary":"The strategy of using channel partners to navigate complex enterprise hierarchies."},{"start_ms":2360000,"title":"Lightning Round","summary":"Quick-fire questions on business advice and personal passions."}],"topics":["B2B SaaS Sales","Enterprise Sales Strategy","Proof of Concept","Ideal Customer Profile","Lead Generation","Channel Partnerships","Startup Growth","Customer Acquisition"],"duration_seconds":2766,"processing_state":"processed","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-saas-podcast/episodes/b2b-saas-sales-a-cold-text-that-landed-mcdonald-s/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-saas-podcast/b2b-saas-sales-a-cold-text-that-landed-mcdonald-s.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}