{"podcast":{"title":"The Russell Brunson Show","slug":"the-russell-brunson-show-743397","podcast_index_feed_id":743397,"rss_url":"https://feeds.megaphone.fm/YAP7634977833","website_url":"https://marketingsecrets.com/","image_url":"https://megaphone.imgix.net/podcasts/eede8e0c-f048-11ee-bf7f-5fe8d12a8b74/image/7c3d06ab29be18694fabb789edfb1db3.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Russell Brunson","episode_count":865,"summary":"Welcome to The Russell Brunson Show, a podcast that breaks free from the marketing \"box\" to explore the ideas, strategies, and stories shaping success in business and life. Building on the foundation of the Marketing Secrets Podcast, this new evolution dives into Russell’s passions and expertise beyond just marketing. In each episode, Russell shares insights on marketing, selling, personal development, and the lessons he’s learned from studying some of the most important figures in history. It’s a mix of practical strategies, timeless principles, and fascinating stories that will inspire and challenge you to think differently about business and life. Whether you’re an entrepreneur, creator, or someone striving to make an impact, The Russell Brunson Show is your go-to guide for thinking outside the box, achieving success, and leaving your mark on the world. Subscribe now to join Russell as he shares his playbook and his passion for growth.","last_synced_at":"2026-07-27T16:18:58.197972+00:00","page_url":"https://stenobird.com/podcast/the-russell-brunson-show-743397"},"episode":{"title":"The Propaganda Playbook: AI Politics (Spencer Pratt Spent $0 on AI Ads. Will He Beat the Mayor of LA?) | #Marketing - Ep. 132","slug":"the-propaganda-playbook-ai-politics-spencer-pratt-spent-0-on-ai-ads-will-he-beat-the-mayor-of-la-marketing-ep-132","published_at":"2026-06-15T09:00:00+00:00","page_url":"https://stenobird.com/podcast/the-russell-brunson-show-743397/the-propaganda-playbook-ai-politics-spencer-pratt-spent-0-on-ai-ads-will-he-beat-the-mayor-of-la-marketing-ep-132","show_page_url":"https://stenobird.com/podcast/the-russell-brunson-show-743397","url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/cohst.app/pdcst/2Y7X1X/pscrb.fm/rss/p/traffic.megaphone.fm/YAP1398168038.mp3","audio_url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/cohst.app/pdcst/2Y7X1X/pscrb.fm/rss/p/traffic.megaphone.fm/YAP1398168038.mp3","summary":"Spencer Pratt — yes, the guy from The Hills — made a campaign ad with AI for zero dollars. No donors, no consultants, no political machine. And it pulled more views than the entire campaign of the sitting mayor of Los Angeles, who’s backed by hundreds of millions of dollars. The political establishment spent a decade building a system to control who gets attention… and a reality TV star with a laptop just broke it. In this episode I break down exactly how — because the same technique works in your business, not just a mayor’s race. These ads don’t land because they look like political ads; they land because they look like movies. I’ll show you the engine underneath: a 130-year-old idea from French psychologist Gustave Le Bon, the false-belief framework I teach in Expert Secrets, and the uncomfortable line I think all of us have to draw now that anyone can deepfake anyone for free. I’ve lived one side of this — I bootstrapped ClickFunnels against an entire industry that said I couldn’t compete — so I’m not watching this one from the outside. Key Highlights: ◼️The “$0 campaign ad” that beat the machine — how Spencer Pratt and a four-person studio pulled more views than a sitting mayor backed by hundreds of millions, using a free (and Chinese) AI video tool ◼️The Expert Secrets move these ads run on — “breaking false belief patterns”: they don’t argue that politicians care, that the system works, or that you need money to win… they shatter each belief with a story instead of a fact ◼️The entertainment-format trick — why mapping your audience’s favorite movies (Star Wars, The Dark Knight) onto their false beliefs turns an ad into something they’ll actually share ◼️Gustave Le Bon’s 1895 warning — crowds aren’t moved by facts, they’re moved by images… and why AI just handed…","meta_description":"Spencer Pratt — yes, the guy from The Hills — made a campaign ad with AI for zero dollars. No donors, no consultants, no political machine. And it pulled…","key_points":[],"chapters":[],"topics":[],"duration_seconds":630,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-russell-brunson-show-743397/episodes/the-propaganda-playbook-ai-politics-spencer-pratt-spent-0-on-ai-ads-will-he-beat-the-mayor-of-la-marketing-ep-132/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-russell-brunson-show-743397/the-propaganda-playbook-ai-politics-spencer-pratt-spent-0-on-ai-ads-will-he-beat-the-mayor-of-la-marketing-ep-132.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}